Marketing News

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Should public relations for charities and nonprofits be implemented differently compared to for-profit businesses?  For nearly 20 years, I’ve been asked a variation of this question by nonprofit leaders. Since I launched my PR firm about

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Formulating the proper components of a marketing plan is critical to effectively help business owners set goals, turn their targeted audience into a steadfast and loyal customer base and assist with establishing a guide to organize and structure priorities. Within

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. It was only a few hours after the NCAA finally broke its longstanding stance barring student-athletes from capitalizing on their fame when strange sponsorships began rolling in. Dawand Jones, a six-foot-eight lineman for Ohio State, urged his

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Globalization and the opening of the market are phenomena that allow the arrival of products and investments to different countries. Likewise, many regional brands grow to the point

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Like it or not, some products and services naturally have a lot more competition than others. Even if you have a high-quality offering, it can be surprisingly easy for it to get lost among a sea

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. One of the truths of content marketing , cruel as it sounds, is that nobody cares what your startup sells. Annie Spratt vía Unsplash “If your purpose is to create a content marketing strategy, you must know that your customers do not care what

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. As our digital worlds have expanded, it has become increasingly popular for small businesses with an ecommerce store or online services to market themselves nationally. The problem is that many of these businesses are giving up

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Think email marketing is all spam? Think again! In a world where marketing pitches come at us from all angles and on every device, email marketing has held steady as the favored channel for consumers. When used well, this

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The new generations of consumers are transforming various industries and each of them has positioned itself as a new segment of interest. We are talking about generations X, Y, Z and Alpha . Wesley Tingey vía Unsplash La GenZ está compuesta por las personas

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. To celebrate its 10th anniversary, the Mexican coffee chain Cielito Querido Café collaborates with the sports shoe brand Panam . “Walking on the Sky” is the name of the special edition of tennis that seeks to enamor its consumers with 100% Mexican designs. Cortesía

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Getting your first client is quite a challenging task (and, truth be told, it could turn into a real headache). These are some ideas that can help you build a portfolio of clients to start your business . Depositphotos.com Hand out flyers It may

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The Jungle Cruise has been a fan-favorite Disney ride for decades, but it wasn’t until Disneyland’s Imagineers took the plunge and introduced the comedy aspect that people really started to take notice of this ride. Of

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. There’s a scene in the movie Wolf of Wall Street where Leonardo DiCaprio is talking about telephones and says, Allen Berezovsky | Getty Images See those little black boxes? They are called telephones. I’m gonna let you in

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The simple part of selling is thinking that someone needs your product or service and is willing to buy it. Otherwise, you would not exist, because a company that does not sell, is extinguished. The tricky part is coming up with a strategy. For

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The prospecting world is upside down and backward, just like the fictional Wonderland in Alice’s Adventures in Wonderland. It’s a place where the opposite of what would make sense in reality occurs. When you start making cold calls and enter this Wonderland, you may

According to the leading independent brand and intangible valuation consultancy, Brand Finance, the 100 most valuable brands in Latin America lost 17% of their value. The report indicates that only 21 brands have risen in terms of value compared to last year and that 74 brands have fallen in terms of valuation. Depositphotos.com Top 3

What can a legendary rocker and serial entrepreneur do to improve the world? This question was asked by Peter Gabriel and Richard Branson in 2001, at the beginning of the new millennium. His answer: pick up the phone . On the other side of the line, Nelson Mandela himself responded, neither more nor less. Gustavo

September 7, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether a particular ad message or landing page offer will work with your audience until you test it out