Marketing News

Customer service and sales always go hand in hand, and these apps will help you better serve your consumers. May 12, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. If you are an
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As a brand, you’re only as good as your last customer interaction. May 6, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Before Covid, a lot could be intuited about future consumer behavior by analyzing the past. If you gave me someone’s credit card statement, I could, with some confidence, layout
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Underestimating costs is just one of the ways you create risk for your franchise. May 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Becoming a franchisee has immediate advantages that make it an attractive business opportunity for entrepreneurs — established brand/reputation, tried tested and true templates to follow, franchise support services
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May 9, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Most companies aren’t likely to be acquired in an eyebrow-raising $39 billion deal, such as AstraZeneca’s purchase of Alexion. Nonetheless, news of companies getting acquired or going public encourages entrepreneurs to consider how to prepare their firms for such a transaction. The decision
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May 7, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. You’ve probably heard the saying: ‘We buy on emotions and justify with logic.’  Harvard Business School professor Gerald Zaltman discussed this notion in detail, stating that 95% of all cognition happens in the subconscious mind.  But although neuroscientists have long agreed
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