Opinions expressed by Entrepreneur contributors are their own. In the marketing spend budgets of most franchisors, PPC – “pay-per-click” – advertising is a vital part of their overall digital strategy to enhance lead-generation efforts. To the untrained eye, and even a few of the trained ones, PPC can be a study in contradictions. Is it
Month: February 2022
Opinions expressed by Entrepreneur contributors are their own. I recently bought a plane ticket to attend my sister’s wedding in India. After two Covid delays (and just before Omicron resulted in heightened restrictions), she decided to go ahead with her event and we had to book our tickets fast. Unfortunately, my experience purchasing tickets on the airline’s
Opinions expressed by Entrepreneur contributors are their own. Leveraging YouTube means being able to know and understand the users of the platform, what metrics to track and what to create content about in the first place. When you have these pieces of the puzzle down, your channel will become a natural extension of your lead
Download HubSpot’s Free Introduction to Email Marketing Guide: https://clickhubspot.com/hev Email marketing is the most efficient and effective way for businesses to communicate with their customers. In this video, we’re walking you through the process of mastering email marketing. Our goal is to help you provide value to your readers with every click. Less spamming, more
Opinions expressed by Entrepreneur contributors are their own. Discounts may get customers through the door, but those same customers are often robbing you of profits then leaving you without their long-term conversion to a lasting customer base. While the temptation to see a spike in short-term revenue is tempting and sometimes seemingly necessary, discounts create
Opinions expressed by Entrepreneur contributors are their own. The number of companies using AI has grown significantly in recent years, from small companies up to giants like Google and Facebook. The rise of AI can be attributed to advancements in machine learning, big data analytics and cloud computing. But there is a lot of misinformation about
Opinions expressed by Entrepreneur contributors are their own. Email traffic has surpassed 300 billion per day and will increase even more by next year, but several industry reports show that up to 17 percent of all emails sent by marketers never make it to the proposed recipient’s inbox. They either land in the spam folder
Learn more about the Marketing 360 Team – https://www.marketing360.com/team Leverage our Creative Team of professional and talented designers and video pros on-demand to create the brand you always wanted. Marketing 360 has everything you need to manage and grow your business from a singular platform. Create your free account at – https://www.marketing360.com/signup — Marketing 360®
Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is one of the most exciting journeys anybody can embrace. When we start with our business, we assume everybody will love and understand what we have to offer. But the main challenge in sales is not money or the price but not making our value clear
Opinions expressed by Entrepreneur contributors are their own. For franchisors, acquiring quality leads for their candidate pipeline is a top-tier priority and a line item of every brand’s marketing spend. For more than a decade now, franchise sales portals have become an increasingly popular avenue for prospective franchisees looking to find the right concept. The
Opinions expressed by Entrepreneur contributors are their own. Starting your first website is daunting. Whether it’s an online shop for your business, or just a personal project (mine was a David Letterman review page — admittedly an odd choice for a 12-year-old kid), it comes with a long list of questions. For those looking to
HubSpot – About Us, Our story As fellow graduate students at MIT in 2004, Brian and Dharmesh noticed a shift in the way people shop and buy. Consumers were no longer tolerating interruptive bids for their attention — in fact, they’d gotten really, really good at ignoring them. From this shift, a company was born:
Opinions expressed by Entrepreneur contributors are their own. Over the years, many companies have rebranded themselves to find greater success with their businesses, while some have failed miserably. Whether you are rebranding or starting from a fresh piece of white paper, the most successful brands have gone “all in.” It’s not unusual for companies to
Opinions expressed by Entrepreneur contributors are their own. Social media is primarily a mobile device activity. For brands looking to determine the percentage of eyeballs comparing mobile to desktop, the latest statistics from StatCounter reveal the tale of the tape. Almost 55% of usage occurs on mobile vs. 42.5% on desktops. Hootsuite, a platform for
Opinions expressed by Entrepreneur contributors are their own. Anyone who has spent time around young children knows that one of their favorite words is “why.” Why is the sky blue? Why can’t I have that? Why do I have to go to school? “Why” is an important question to ask no matter how old you are,
Opinions expressed by Entrepreneur contributors are their own. Franchise industry professionals simply love the power of data and statistics. They can often make or break a convincing argument about the validity of a particular industry, concept, market or business model — which is why it’s important to focus on franchisee referrals in your system. Referrals are
In today’s video I’m going to share with you how to get more views on your Instagram Stories. Everyone’s complaining about not getting enough reach on Instagram. But what if I told you that the secret is within Instagram’s Stories. And it’s not just creating Instagram Stories. There’s a specific formula that you need to
Opinions expressed by Entrepreneur contributors are their own. What’s Nike’s symbol? What’s its slogan? Unless you’ve been cryogenically frozen for the past 50 years, you can probably answer both of these questions without thinking. Nike is one of the most well-recognized brands on earth — it even earned a place in the Smithsonian Institution for
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