Email Marketing

Opinions expressed by Entrepreneur contributors are their own. For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor shortages have left small businesses lacking the time and resources to maintain a robust marketing program. A recent

Opinions expressed by Entrepreneur contributors are their own. If you’re anything like most internet users, your email inbox is crammed full of messages from brands you love, brands you’re interested in and brands you’ve never heard of. There’s no way you can read (or even keep up with) all of them. So, how do you

Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I can’t tell you how many entrepreneurs have come to me with the assumption they’ll

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Ecommerce is booming, with projections showing that online sales will account for more than a quarter of all

Opinions expressed by Entrepreneur contributors are their own. In the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore. Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin plays the hard-driving trainer, Blake, brought in

Opinions expressed by Entrepreneur contributors are their own. Email sender reputation can make or break your email campaign. With a good reputation, you’ll see higher deliverability rates and more recipient engagement – and you’ll likely never have to worry about being blacklisted. Conversely, if your reputation suffers significant blows, it could preclude you from ever reaching

Opinions expressed by Entrepreneur contributors are their own. Drip email campaigns have a lot of potential. In case you aren’t familiar, drip email campaigns are designed to automate the process of sending multiple successive emails to members of your target audience. Over time, you can significantly increase interaction rates and conversion rates this way; as

Opinions expressed by Entrepreneur contributors are their own. There’s no question that email marketing is one of the most profitable routes to take for marketers. For every $1 spent on email marketing, the ROI is between $45 to $32. That isn’t surprising since the majority of consumers check their email ten times a day, every day.

Opinions expressed by Entrepreneur contributors are their own. If you want to start an email list but feel overwhelmed by all the technical mumbo-jumbo, there’s good news: You can ignore most of the fancy bells and whistles for at least your first 1,000 subscribers. I recently shared with my email list some compelling statistics about email

Opinions expressed by Entrepreneur contributors are their own. Email is set to have yet another mammoth year: in 2022, the number of emails sent and received every day is expected to surpass 333 billion, a Radicati Group study shows. Not taking advantage yet of this highly popular communication channel? It’s not too late: You can

Opinions expressed by Entrepreneur contributors are their own. Email has become the preferred way for people to stay informed about the brands and products they care about. However, the email marketers who enjoy the most success are the ones who adapt to the times.  Email marketing strategies are always changing. 2021 saw many developments, some

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Emails are back! Who uses email marketing in the era of social media marketing?  You need to rethink that because even in the age of social media, more than 70 percent of people still like to hear

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Just about half of the people on earth have an email address and the potential for marketers are tremendous. More than 60% of consumers say they want to hear from a brand once a week at

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Email marketing is either alive and well or completely ineffective depending on whom you ask.  And it almost always comes down to the execution of the campaign.  Cold-email marketing is a powerful way to generate leads,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. To launch and scale your business; you need to leverage the right actions, tools and mindset. Actions lead to outcomes, tools increase efficiency and mindset is crucial to overcoming the challenges you’ll encounter along the way. 

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The world may be changing, but for

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You’ve launched your new, beautiful and fully optimized website.   Now what? Where will the traffic come from? How will you retain visitors? How will you convert them? To turn a website into the profitable marketing channel it

September 30, 2021 7 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Email newsletters are an effective way of sending customers information about new