Opinions expressed by Entrepreneur contributors are their own. Kittch is a platform for culinary creators unlike any before. By giving a place for chefs to livestream content and connect with a community of fans, CEO Brian Bedol and Kittch are helping food entrepreneurs make more money while building their brands. Think of Kittch as a
Month: October 2023
About the Author By Duncan MacRae | 24th October 2023 Categories: Advertising, Advertising Technology, Attribution, Automation, Best Practice, Big Data, CMO, Commerce, Content Marketing, CRM, DMWF, Email marketing, Ethical Marketing, Gamification, Influencer Marketing, M-Commerce, Marketing Cloud, Mobile Marketing, Native Advertising, Organic Search, Paid Search, Personalised Marketing, Programmatic, Publishing, Search Marketing, Video & Audio Marketing, Wearables,
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In an era dominated by social media, businesses find themselves navigating a digital landscape that thrives on meaningful connections and authenticity. While the allure of immediate sales through hard selling techniques may seem tempting, it’s essential
Opinions expressed by Entrepreneur contributors are their own. If you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through unconventional or shocking tactics for maximum exposure. If you think guerrilla marketing isn’t for you and
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. As something that started out as just face-to-face interactions with prospective students locally, student recruitment is now a deeply complex -as well as hugely competitive- business that includes tailored marketing plans, target segmentation, and a global
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Social media might be more important to your business than you know. On average, businesses that invest in
Opinions expressed by Entrepreneur contributors are their own. In 2020, larger conferences and gatherings moved from being in person to being held on online forums like in the form of webinars. The popularity of webinars hasn’t slowed down since then — the number of webinars grew by 153.4% in 2020, and by 2025, the number
Opinions expressed by Entrepreneur contributors are their own. Economic recessions can be daunting for businesses across various industries, but agile new ventures have a unique opportunity to thrive during challenging times. During economic downturns, businesses want to reduce costs while keeping operations going. Any company can be agile and provide value to customers, so it
Opinions expressed by Entrepreneur contributors are their own. What do you want to be when you grow up? People used to say firefighter, teacher or doctor. In a survey, 1 in 4 Gen Z responders said they plan to become social media influencers. What used to be the punchline of Internet careers has quickly become
Opinions expressed by Entrepreneur contributors are their own. Marketing teams at mature companies aren’t usually tasked to reinvent the wheel. They’re not responsible for driving triple-digit year-over-year growth. They’ve already introduced major initiatives and hired internally and/or found partners to help run them. This might sound cushy to marketers used to high-growth and startup land.
Opinions expressed by Entrepreneur contributors are their own. It’s time to talk about everyone’s favorite subject — social media. Regardless of how you feel about it, your social media presence CAN impact the success of your PR efforts. If you want to engage in a proactive public relations push, getting your social media house in
Opinions expressed by Entrepreneur contributors are their own. As the volume and variety of customer data continue to grow exponentially, predictive analytics has emerged as a crucial tool for personalized and relevant marketing. By analyzing past behaviors, preferences, and other attributes, companies can better understand how to engage each customer. Of course, making the most
Opinions expressed by Entrepreneur contributors are their own. Economists continue to be on the fence about whether we will see a recession in 2024. As we enter the last quarter of 2023, we are beginning to see a decrease in car and home sales spending as the interest rates increase. Bankrate reported a 0.7% decline
Opinions expressed by Entrepreneur contributors are their own. If you’re an early-stage tech startup, you’re probably aware that it’s not just established tech companies that need a content strategy. Wherever you are in your business journey, you’ll need a content plan to act as your guiding star when communicating with audiences. As your business scales,
Opinions expressed by Entrepreneur contributors are their own. In the not-so-distant past, the elusive verification checkmark on social media was an emblem of influence, credibility and hard-earned recognition. To have that blue tick next to your name was akin to a digital knighthood, signifying that you weren’t just anyone — you were someone of note.
Opinions expressed by Entrepreneur contributors are their own. I talk to entrepreneurs all the time with a shiny new product or service and big marketing plans. Since I own a marketing agency, they’re probably not expecting to hear what I have to tell them: They don’t need my agency yet. In fact, they might not
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. When we look at celebrated start-up founders, there’s a certain profile which has become the norm. One feature being the Ivy League dropout. But why not celebrate Indian college dropouts too? Secondly, they’re always on some reality
¿Es la inteligencia artificial el futuro del branding? La inteligencia artificial tiene limitaciones y a veces puede verse incluso obstaculizada. El branding requiere un toque hábil, una comprensión de quiénes son las personas, qué es lo que las impulsa y qué es lo que desean. Se trata de construir una conexión humana, cumplir las promesas