Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. By March, 60% of writers already used AI in their work, a Hackernoon poll showed. But while generative AI offers amazing content generation and optimization opportunities, balancing its capabilities and limitations is essential.
Month: October 2023
As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world. In theory, this creates a huge content marketing opportunity. However, as we are seeing, there are many pitfalls from an SEO perspective. This article outlines how we are primed to make such mistakes,
PPC best practices come from a variety of places. Some of those sources are: Google Ads reps. The Help Center. Official certifications. Auto-apply and manual recommendations. Ad strength recommendations. And even automated assets to an extent. However, depending on those sources, you could end up with highly different answers. So, how do you know when
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI
Paid media professionals are no strangers to reporting. However, not all PPC reports should be treated the same. Different audiences require you to focus on different metrics, and who receives your report should dictate the type of analysis you put together. Reporting also varies depending on the time frame you review, with the most common
The debate over the significance of links has been a recurring theme in SEO. Recently, Google’s Gary Illyes has once again ignited discussions around the topic when he said that “people overestimate the importance of links,” and it hasn’t been in the top three ranking factors for some time. Such statements from Google have been
Google is expanding its AR beauty ads to foundation and hair dye products. Shoppers can now try on different shades of hair dye before deciding whether to make a purchase, with plans to extend this virtual try on experience to foundation “soon”. This capability was initially launched for lipstick and eyeshadow products back in 2020.
Opinions expressed by Entrepreneur contributors are their own. Kittch is a platform for culinary creators unlike any before. By giving a place for chefs to livestream content and connect with a community of fans, CEO Brian Bedol and Kittch are helping food entrepreneurs make more money while building their brands. Think of Kittch as a
While some search marketers may face challenges when collaborating with developers unfamiliar with SEO, it’s not a universal experience. In my decade-plus in SEO, I’ve worked with some of the most enthusiastic front- and back-end developers about implementing “SEO” tickets. Some SEOs seem to have fallen prey to survivor bias by focusing on problems rather
About the Author By Duncan MacRae | 24th October 2023 Categories: Advertising, Advertising Technology, Attribution, Automation, Best Practice, Big Data, CMO, Commerce, Content Marketing, CRM, DMWF, Email marketing, Ethical Marketing, Gamification, Influencer Marketing, M-Commerce, Marketing Cloud, Mobile Marketing, Native Advertising, Organic Search, Paid Search, Personalised Marketing, Programmatic, Publishing, Search Marketing, Video & Audio Marketing, Wearables,
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In an era dominated by social media, businesses find themselves navigating a digital landscape that thrives on meaningful connections and authenticity. While the allure of immediate sales through hard selling techniques may seem tempting, it’s essential
Opinions expressed by Entrepreneur contributors are their own. If you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through unconventional or shocking tactics for maximum exposure. If you think guerrilla marketing isn’t for you and
This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Crafting relevant content through a deep understanding of the customer experience is vital for enhancing SEO and fostering brand loyalty. Utilizing the
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. As something that started out as just face-to-face interactions with prospective students locally, student recruitment is now a deeply complex -as well as hugely competitive- business that includes tailored marketing plans, target segmentation, and a global
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Social media might be more important to your business than you know. On average, businesses that invest in
Elon Musk has announced that two new tiers of X Premium subscriptions will be launching soon. One of the options will cost less than the current $8 per month plan but will not have a reduction in ads, while the other will be more expensive and will block all ads. The exact costs of each
Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Join search marketing experts and learn the process of creating a conversion-oriented strategy into
Opinions expressed by Entrepreneur contributors are their own. In 2020, larger conferences and gatherings moved from being in person to being held on online forums like in the form of webinars. The popularity of webinars hasn’t slowed down since then — the number of webinars grew by 153.4% in 2020, and by 2025, the number
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