Month: November 2022

Opinions expressed by Entrepreneur contributors are their own. Cryptocurrency today is a trillion-dollar industry. According to The Motley Fool, over 12,000 cryptocurrencies existed in the digital space in mid-2022. With $107 billion trading every 24 hours, the crypto industry is equally high-stakes and fast-moving. Effective marketing is crucial to ensure your crypto project is a

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media. When bold-faced names are in search of cutting-edge tactics to gain that competitive advantage, there are few agencies willing to reinvent the wheel with bespoke marketing solutions. Enter Grey Smoke Media. Founded by Toronto-based writer and

Opinions expressed by Entrepreneur contributors are their own. Without customers, there’s no business. And how do you drive new customers or keep existing ones engaged? Simple. Growth marketing. It’s no secret that growth marketing is a valuable skill set to possess, from new startups to 30,000-employee behemoths like Uber alike. Take a look at available

Opinions expressed by Entrepreneur contributors are their own. Let’s say that your technology stack consists of SalesForce to store customer data, Marketo to nurture leads, Hootsuite to manage your social media marketing and Google Analytics to track website visitors. Siloed data is defined as all your platforms having different ways of storing and organizing data.

Opinions expressed by Entrepreneur contributors are their own. The key to presenting a consistent, compelling brand narrative is implementing an online marketing strategy that has high-quality content produced at scale at its core. Scaled content can be created by businesses of any size, regardless of the volume, and you can choose whether to outsource or

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. As a restaurant owner, it is crucial that you understand how smart restaurant accounting can bring you closer to profitability and sustainability. Because of the huge impact of cost of goods (COGs) on the bottom line

Opinions expressed by Entrepreneur contributors are their own. The economic climate is, unfortunately, uncertain. Many public relations and marketing firms are anxious about their futures in light of recession forecasts and claims made by experts that we are already formally in a recession. Though many economists think we already are, the National Bureau of Economic

Opinions expressed by Entrepreneur contributors are their own. Whether your business is a new kid on the block or has been around for a decade, you know you need consistent marketing to reach and resonate with your target customers. Without marketing, you cannot hope to hit optimal sales figures or grow as a brand. But

Opinions expressed by Entrepreneur contributors are their own. Economic headwinds and changing customer expectations after the pandemic have caused many CEOs to scratch their heads about how to get maximum value from their customer experience programs. Teams are held accountable for net promotor scores and desperately try to retain customers and improve the interactions, but

Opinions expressed by Entrepreneur contributors are their own. Competitive intelligence, or CI, is a crucial component of business strategy. It helps you understand your competitors, identify new opportunities and better predict market trends. Competitive intelligence is a continuous process, not a one-off briefing document. It is also not just about the competition. It also includes

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its potential customers aren’t converting into actual paying customers. But what many business owners don’t realize is just how big of an impact hitting your

Opinions expressed by Entrepreneur contributors are their own. As the product-led growth (PLG) motion becomes increasingly more popular, the process will mature as will the strategic process of acquiring customers. The stages of customer acquisition are becoming ever more apparent in line with the flywheels of both the PLG process and the inbound marketing strategy.

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. No hay duda de que TikTok ha evolucionado más allá de la aplicación que las marcas descartaron inicialmente. TikTok ha recorrido un largo camino desde los días del 2020 en los que vivíamos en el encierro a causa de la pandemia. De hecho, la plataforma

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to purchase. The funnel narrows at each stage, from the many people who are aware of your brand to the few who actually buy from

Opinions expressed by Entrepreneur contributors are their own. I run a digital marketing agency. If we are able to track a client’s revenue and connect it to the ads we run (an ecommerce client, for example), we can tell them — to the cent — how much they make in revenue for each dollar they