Month: September 2023

Opinions expressed by Entrepreneur contributors are their own. Diversity, Equity and Inclusion (DEI) have moved beyond trendy terms to become vital pillars of modern-day business models and marketing strategies that can truly move the needle. Many companies have recognized its importance, with 80% of United States employers having DEI strategies underway. Yet, there’s room to
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Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they
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Opinions expressed by Entrepreneur contributors are their own. ‘Prime Energy Drink’ — it’s everywhere! Their striking cans are impossible to miss in supermarkets and convenience stores. What fueled their surge? The secret ingredient is the influencer duo Logan Paul and KSI. Despite looming concern (its caffeine has triggered calls for the FDA to investigate), Prime
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Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so requires long term thinking, commitment and a deep understanding of your customer database. This article will dive into concrete ways PPC
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Opinions expressed by Entrepreneur contributors are their own. In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI can’t replicate the genuine human touch, it’s emerging as a powerful tool to forge authentic connections with consumers. In the competitive business landscape, companies of
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Karnataka High Court on Tuesday suggested that it would be better to restrict the accessibility to social media from youngsters, especially the school going children by bringing in an age limit. According to a PTI report,
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Would you pay to use X (formerly Twitter)? The concept has been talked about for years, but now it appears to be one step closer to reality. X owner Elon Musk hinted at possibly implementing a subscription paywall for all users during a live-streamed conversation with Israeli Prime Minister Benjamin Netanyahu on Monday. During the
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