Opinions expressed by Entrepreneur contributors are their own. Perhaps you’ve heard rumors about Apple wanting to bring an “Apple car,” to the market. While the vehicle is just hypothetical, many consumers are already excited to get behind the wheel. They’ve already bought into the concept based on little more than the assumption that if the
Month: September 2023
Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the proposal was rejected because of the company’s deal
Opinions expressed by Entrepreneur contributors are their own. In today’s dynamic retail environment, there’s a significant shift occurring in the way brands approach their customers. Historically, many industries prioritized competitive prices and discounts. However, the modern consumer is evolving, and the marketing world must follow suit. Brands are now transitioning away from emphasizing price to
Opinions expressed by Entrepreneur contributors are their own. As I emphasized in a previous Entrepreneur article, a big mistake in brand storytelling is assuming that you’re telling a story about your company. It’s really two stories: One about your brand and one about your customer. But you need to lead with your customer’s story. How?
Opinions expressed by Entrepreneur contributors are their own. Delivering an exceptional customer experience is paramount for success. Within the past decade, companies that integrate artificial intelligence (AI) into their operations have emerged as the leading choice for businesses due to their convenience and scalability. The advanced technology that we are now adapting to has taken
YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. Serving your ads to a more relevant audience optimizes
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Have a lot of ideas swirling around in your head, but don’t know how to execute them? According
Opinions expressed by Entrepreneur contributors are their own. In this digital age, where content overflows and battles are for a sliver of attention, the power of virality is unmatched. I’ve seen and analyzed countless marketing campaigns, but only a few can shake the web and etch themselves in our collective memory. What is it that
Heinz is releasing a new sauce inspired by a Taylor Swift meme that has finally made the Internet stop talking about the Roman Empire. Last Sunday, Swift watched the Kansas City Chiefs take on the Chicago Bears at Arrowhead Stadium in a luxury box amid a reported new romance with Chiefs’ tight end Travis Kelce.
Opinions expressed by Entrepreneur contributors are their own. Most of us have experienced the anguish of forgetting someone’s name while they’re standing right in front of us. It’s like a mental game of hide-and-seek that you’re destined to lose. But there’s hope — this seven-step plan to turn your name-guessing game into a name-recalling masterpiece.
Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report conducted by Optmyzr that investigated broad match type vs exact match type. Although researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. If we had to pair social media platforms with professions they benefit or boost best, then we would club Instagram with photographers and videographers, and TikTok with dancers and singers, similarly Linkedin would pair best with businesses
Eco-friendly products have a problem. Consumers say they want sustainable products; surveys show that up to 70% are willing to buy them. But only 1% to 5% actually buy them — a serious disconnect. What’s the solution? “That’s where marketing comes in,” says Edwin Stafford, a Utah State University marketing professor who’s studied the sustainability
Opinions expressed by Entrepreneur contributors are their own. 2024 is right around the corner, and the world’s marketing landscape has changed a lot in this year alone! So, what’s changed in this time? As the internet grows, there are more people selling services and products than ever before. It’s saturated out there. To make an
YouTube is updating its Advertiser-Friendly Content guidelines regarding controversial issues. Under the new best practice recommendations, creators will be able to earn ad revenue on content discussing topics such as: Sexual and domestic abuse. Abortions. Eating disorders. This means content that addresses these topics without going into graphic detail can now be fully monetized. Why
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Locally connected influencers help the brand remain rooted, real, and raw. Regional influencers are local experts with a lot of influence in their communities. They can help you get your message out and are often good at
Opinions expressed by Entrepreneur contributors are their own. In the last 12 months, the demand to become a guest speaker on popular podcasts has skyrocketed. Suddenly, lots of people woke up to the power of this marketing tool — or, as I like to call it, the last place on the internet where you can
Opinions expressed by Entrepreneur contributors are their own. More than ever before, we seek out influencers for guidance, information and product suggestions. There’s nothing wrong with this (we can learn a lot from the good ones!), but we can all agree that the market is over-saturated. It seems like every time we hop onto Instagram,
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