Marketing News

70% of Consumers Say They’ll Buy ‘Green’ Products, but Only 5% Actually Do. That’s Due to a Common Marketing Mistake By Eco-Friendly Brands.

Eco-friendly products have a problem.

Consumers say they want sustainable products; surveys show that up to 70% are willing to buy them. But only 1% to 5% actually buy them — a serious disconnect.

What’s the solution? “That’s where marketing comes in,” says Edwin Stafford, a Utah State University marketing professor who’s studied the sustainability issue for more than two decades.

Products You May Like

Articles You May Like

Why advertisers can no longer trust Google
Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video
Google adds “web” filter to only show text-based links in Google Search results
Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp
7 B2B content distribution strategies that work

Leave a Reply

Your email address will not be published. Required fields are marked *