Month: June 2021

But what if someone else developed that content for you?  That’s the idea behind user-generated content. Put it to work for you and it could elevate your brand to new levels — but there is no guarantee of success.   June 30, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. By now, most

Your prospects don’t know the awards you’ve won or the flagship clients you’ve served. They don’t know how reliably you’ve solved problems in the past. They don’t know what to do next. You have to spell it all out for them. June 29, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own.

June 29, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Picture the scene: It’s 2021, and the enormity and popularity of digital marketing is providing entrepreneurs with a plethora of opportunities and the ability to tap into an audience of hundreds of thousands, if not millions, of potential customers, all at the

June 28, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. While there is a lot of value in self-publishing, there is also a lot that can go wrong if a writer dives into the venture unprepared.  Some self-publishing companies help with marketing. Most, unfortunately, do not. Without any guidance or marketing support,

June 28, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Distractions. All of us have probably been suffering from a few of them. Journalists are no different. That’s why working on public relations (PR) efforts like media relations can be more challenging than ever right now. As you consider how to get a

June 27, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. If you know the story of David and Goliath, you already know what it means to be a challenger. As a tale of thinking differently to overcome seemingly insurmountable competition, it’s an important lesson for today’s entrepreneurs.  Rather than being defined

Digital SMEs grow revenue and profits up to twice as fast as their offline counterparts. June 27, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Paying for a coffee through an app on

June 24, 2021 6 min read “What is something you pretend to know about, and why?”  The question appears on a light blue card decorated with four gender-neutral faces, their eyes shut. As you move through the deck, the card colors change — to green to yellow to pink — and the eyes gradually open.

June 24, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the sayings. ”People do business with those that they know, like, and trust.” ”People buy you before they buy the product.” Right? But how do you actually apply those sayings? What are the principles to follow? Where do you start?  Here

June 24, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. “Authenticity” would win the award for most-overused word in the influencer marketing world these days. Which means it would also elicit the most eye rolls. Nevertheless, authenticity remains the key differentiator between an influence-marketing activation that resonates with an audience and one

June 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Did you know there are nearly 93,000 Google searches every second? If you want your content to rank well within any of those relevant searches, search-engine optimization (SEO) and content marketing must be part of your strategy. But not just any