Opinions expressed by Entrepreneur contributors are their own. Ari Weinzweig, founder of Zingerman’s Community of Businesses, used visioning and tried-and-true beliefs to grow the Zingerman’s brand in big, but thoughtful, ways. Despite finding great success in the restaurant industry, Ari Weinzweig, founder of Zingerman’s Deli in Ann Arbor, MI, does not come from a food
Month: February 2023
Opinions expressed by Entrepreneur contributors are their own. Are you looking to build your reputation as a trusted authority in your industry? With the six strategies outlined below, you’ll learn how to create helpful and engaging content and build trust with your target audience so that they see you as a go-to source of reliable
The Heinz ketchup company has been on an international manhunt to track down Elvis Francois – the sailor who claims he survived off of ketchup while stranded at sea for 24 days – to give the castaway a special gift. In December, Francois was repairing his boat in Saint Martin when his vessel drifted out
Opinions expressed by Entrepreneur contributors are their own. Since Google Search first launched in 1998, there didn’t appear to be much change in the search engine landscape. Users typed in their query and were presented with a list of blue links. But now, the two largest search engines, Google and Bing, are making major changes
How to find unlimited content ideas for your social media in 2022? This promise may sound unrealistic to you, and I get it. For most people, it’s super challenging to come up with even a few ideas for their social media content, especially when you’re not used to creating content in any way or shape
Opinions expressed by Entrepreneur contributors are their own. The future of TikTok is uncertain. Twitter is in a period of tumult. Instagram engagement is down. So what social platform is best for entrepreneurs to focus on? Consider the ever-sturdy LinkedIn. By building a strong network on LinkedIn, entrepreneurs can establish valuable connections, share insights and
Opinions expressed by Entrepreneur contributors are their own. When launching an app, ensure you are testing its monetization well. Only well-tested products and apps will give you the boost you need to scale your revenue. Apart from updating app features and overall UI, it’s essential to focus on the app’s money-making spot – the paywall.
Opinions expressed by Entrepreneur contributors are their own. It’s no secret today that entrepreneurs are writing and publishing non-fiction books to market themselves and their brands and businesses. As an entrepreneur, it increases your authority and credibility, helps you reach new clients, gain speaking engagements and much more. Books have become the business cards of
Want to understand the YouTube algorithm, take this YouTube marketing course: https://clickhubspot.com/lo8 YouTube considers a lot of factors when deciding how to serve up the most relevant, personalized videos to its users. In this video, we’ll teach you how to understand the YouTube algorithm to ensure your next video reaches a wider audience. 📔 Grow
Five free resources to learn digital marketing. You don’t need a college degree to learn digital marketing, and you don’t want to have to spend $1000 on courses when you don’t need to. You can learn it for free. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Resource number 1: Neil Patel Training Center, neilpatel.com/trading. With
Opinions expressed by Entrepreneur contributors are their own. The concept of influencer marketing has been around for a while, but it has traditionally been focused on celebrities and individuals with large followings. However, the rise of micro-influencers has changed the game. With a small but dedicated following, these individuals are considered experts in their respective
Opinions expressed by Entrepreneur contributors are their own. Consumer spending makes up more than two-thirds of the U.S. economy. With inflation and economic uncertainty, customer buying habits are changing. Although spending has remained strong through inflation, 90% of respondents to a survey conducted by Wildfire say they were more interested in discounts, coupons and incentives.
Opinions expressed by Entrepreneur contributors are their own. Too many business owners and marketers expect their copy to click and convert, but only a few know how to get past the click part. When you’re selling something, you can’t fall into the trap of mindlessly writing about your offer without regard to why people don’t
Download our FREE How To Advertise Your Business Planning Kit now: https://clickhubspot.com/xc5 Five tips and tricks for first time or experienced advertisers to increase your reach and stand out. In a world where there are millions of ads people see every day, finding a way for you to stand out will help build your business
Opinions expressed by Entrepreneur contributors are their own. Building a good relationship with a client, built on mutual trust and respect, can take a long time. However, there are ways to kickstart the process and create a rapport far more quickly. That rapport can then be the foundation on which your years-long working relationship is
Opinions expressed by Entrepreneur contributors are their own. With the rise of short-form content across TikTok, YouTube Shorts and Instagram reels, this is the perfect way to build an audience and any niche in 2023. Over the past six months, I’ve been testing out different ways to apply trends using short videos. I did this
Opinions expressed by Entrepreneur contributors are their own. With 20 years of PR experience under my belt, I’ve gotten good at spotting common mistakes among well-intentioned clients looking for broader publicity. Executives come to PR firms looking for a magic bullet that will land them exposure. Little do they know that without these crucial steps,
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