Month: February 2023

Opinions expressed by Entrepreneur contributors are their own. Ari Weinzweig, founder of Zingerman’s Community of Businesses, used visioning and tried-and-true beliefs to grow the Zingerman’s brand in big, but thoughtful, ways. Despite finding great success in the restaurant industry, Ari Weinzweig, founder of Zingerman’s Deli in Ann Arbor, MI, does not come from a food
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The Heinz ketchup company has been on an international manhunt to track down Elvis Francois – the sailor who claims he survived off of ketchup while stranded at sea for 24 days – to give the castaway a special gift. In December, Francois was repairing his boat in Saint Martin when his vessel drifted out
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Keyword cannibalization happens when you have two or more pages ranking for the same keyword. It is generally considered undesirable.  This article will help you decide whether you have a keyword cannibalization problem and, if so, how to solve it. Is keyword cannibalization always problematic? Before fixing keyword cannibalization, check whether it is a real
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Opinions expressed by Entrepreneur contributors are their own. The future of TikTok is uncertain. Twitter is in a period of tumult. Instagram engagement is down. So what social platform is best for entrepreneurs to focus on? Consider the ever-sturdy LinkedIn. By building a strong network on LinkedIn, entrepreneurs can establish valuable connections, share insights and
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Opinions expressed by Entrepreneur contributors are their own. It’s no secret today that entrepreneurs are writing and publishing non-fiction books to market themselves and their brands and businesses. As an entrepreneur, it increases your authority and credibility, helps you reach new clients, gain speaking engagements and much more. Books have become the business cards of
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Want to understand the YouTube algorithm, take this YouTube marketing course: https://clickhubspot.com/lo8 YouTube considers a lot of factors when deciding how to serve up the most relevant, personalized videos to its users. In this video, we’ll teach you how to understand the YouTube algorithm to ensure your next video reaches a wider audience. 📔 Grow
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Five free resources to learn digital marketing. You don’t need a college degree to learn digital marketing, and you don’t want to have to spend $1000 on courses when you don’t need to. You can learn it for free. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Resource number 1: Neil Patel Training Center, neilpatel.com/trading. With
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Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said. However, when April came, the general consensus was that Mobilegeddon was
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Opinions expressed by Entrepreneur contributors are their own. The concept of influencer marketing has been around for a while, but it has traditionally been focused on celebrities and individuals with large followings. However, the rise of micro-influencers has changed the game. With a small but dedicated following, these individuals are considered experts in their respective
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Opinions expressed by Entrepreneur contributors are their own. Consumer spending makes up more than two-thirds of the U.S. economy. With inflation and economic uncertainty, customer buying habits are changing. Although spending has remained strong through inflation, 90% of respondents to a survey conducted by Wildfire say they were more interested in discounts, coupons and incentives.
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Download our FREE How To Advertise Your Business Planning Kit now: https://clickhubspot.com/xc5 Five tips and tricks for first time or experienced advertisers to increase your reach and stand out. In a world where there are millions of ads people see every day, finding a way for you to stand out will help build your business
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