Branding

Sam Richardson is director of executive engagement at cloud communications firm Twilio. At the Super Bowl this weekend, brands found themselves in a high-stakes showdown to capture audiences’ attention with their adverts during the intervals. As always, the annual event was not just the pinnacle of American football, but a prime opportunity for companies to

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional pursuits in the lifestyle and art industries. Latest customer loyalty trends paint a concerning picture for brands as they enter 2025: while consumer loyalty appears

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting content on video, in addition to having a background in networking technology. The US Supreme Court has agreed to hear TikTok’s final legal challenge against the impending ban

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional pursuits in the lifestyle and art industries. After TikTok lost its legal battle to strike down a law that could lead to its ban in

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past year. This is according to research by global creator agency, Billion Dollar Boy. The rate of increase is

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Google is facing growing competition from changing search habits, as 45% of customers are likely to use and trust an AI tool to find more information about a brand, 51% now use social media and 28% turn to voice

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional pursuits in the lifestyle and art industries. Suppose you are a Threads user who wants to make waves on Meta’s burgeoning social media platform, boasting

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting content on video, in addition to having a background in networking technology. It has been more than a year since Snap overcame two years of declining year-on-year revenue

About the Author By Duncan MacRae | 4th September 2024 Categories: Advertising, Best Practice, Branding, Commerce, Customer Experience, E-Commerce, Ethical Marketing, M-Commerce, Marketing, S-Commerce, Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Almost all B2B companies are struggling to provide their customers with accurate and comprehensive product

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. 67% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights, the analytical and research arm of Optimove. Marketing fatigue occurs when consumers feel overwhelmed by the volume or repetition of brand messages, leading to reduced engagement

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Earned media analytics company, WeArisma, has launched what it describes as a groundbreaking AI-powered visual search solution to revolutionise how brands discover influential sources to partner with. This solution is designed to unlock unprecedented search possibilities and drive creativity

About the Author By DMWF | 24th May 2024 Just as a strong building foundation allows architects to create incredible, long-lasting monuments of engineering, a robust brand foundation is vital to developing and maintaining your corporate design. Having a brand-building platform from which you can quickly and efficiently access all elements and assets of your

Duncan is an award-winning researcher, with 20 years experience of analysing the technology industry, specialising in cloud computing, edge computing, blockchain, cybersecurity and marketing technology. Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via

Duncan is an award-winning researcher, with 20 years experience of analysing the technology industry, specialising in cloud computing, edge computing, blockchain, cybersecurity and marketing technology. New analysis of the ecommerce landscape has revealed the demise of traditional performance only marketing, as sophisticated brand building takes centre stage.  The report from Nest Commerce reveals that digital

Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Canva, an online graphic design

Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Building on the success of

Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Customer engagement platform Braze has

Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Pepsi MAX has unleashed its