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Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional pursuits in the lifestyle and art industries. Research has revealed that nearly a third of global consumer brands have no social commerce strategy in place
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With ever-evolving technology, an increasingly fragmented media landscape, rapidly changing consumer behaviour and a multitude of other challenges, marketing just doesn’t seem to get any easier. And, of course, there’s the risk of data overload and privacy concerns. Marketing
Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional pursuits in the lifestyle and art industries. As artificial intelligence (AI) continues to reshape the business landscape, 84% of executives in Asia Pacific believe generative
Sam Richardson is director of executive engagement at cloud communications firm Twilio. At the Super Bowl this weekend, brands found themselves in a high-stakes showdown to capture audiences’ attention with their adverts during the intervals. As always, the annual event was not just the pinnacle of American football, but a prime opportunity for companies to
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Marketing teams are under constant pressure to go to market faster, yet many face recurring bottlenecks that slow their progress. Resource inefficiencies, team constraints and misaligned goals are some of the most common culprits. While these challenges can feel
Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional pursuits in the lifestyle and art industries. Latest customer loyalty trends paint a concerning picture for brands as they enter 2025: while consumer loyalty appears
As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting content on video, in addition to having a background in networking technology. Meta is discontinuing the use of independent fact-checkers on Facebook and Instagram in favour of a
As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting content on video, in addition to having a background in networking technology. The US Supreme Court has agreed to hear TikTok’s final legal challenge against the impending ban
Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional pursuits in the lifestyle and art industries. After TikTok lost its legal battle to strike down a law that could lead to its ban in
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past year. This is according to research by global creator agency, Billion Dollar Boy. The rate of increase is
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Google is facing growing competition from changing search habits, as 45% of customers are likely to use and trust an AI tool to find more information about a brand, 51% now use social media and 28% turn to voice
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