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Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies, it’s still easy to see that Google’s testimony could have gaps. Here are my favorite ones:  1. “Duty to deal”
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Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced 2024 session. Didn’t catch it? No worries. I’m recapping it all in this article series, one juicy nugget at a time.
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You put your blood, sweat and tears into running your business. How much effort do you put into yourself? Or making an impact on those around you? We love small business, and we love making a difference. #makeadifference #entrepreneurship #motivation #leadership — Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything
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In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing.  While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This reality calls for a unified approach
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Top 5 digital marketing trends for 2024 Trend #1: Companies will create podcasts over blogs Ideally, you should have both, but podcasting it a blue ocean. There are 1 billion blogs. And there are 7.8 billion people in the world. That’s 1 blog for every 7.8 people. On the flip side, there are 4.2 million
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Take a quick look at our social media management software, Marketing 360® Social! – https://www.marketing360.com/social-media-management — Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017,
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AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things.  From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities.  Below, I’ll
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Are you a search marketer looking to expand your reach and drive even more impactful results? Look no further. Join us for How Search Marketing Turned the Tide for CTV Audience Targeting and learn how your existing search marketing expertise can be a valuable asset on this powerful advertising platform. Connected TV (CTV) has a new feature that
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This one Chrome extension will boost your rankings. You don’t have to be a SEO genius to optimize your site for Google, you just need to use tools out there that are at your fingertips. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ But there’s an issue. Even if you have the tools out there, over
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Learn more about Marketing 360 Calendar – https://www.marketing360.com/calendar Marketing 360 has everything you need to manage and grow your business from a singular platform. Create your free account at – https://www.marketing360.com/signup — Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by
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From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice?  Two Google Ads experts – Ben Kruger and Anthony Higman – had an
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