Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Simply put, it’s both a paradigm shift and a quickly moving target; Google’s incorporation
admin
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Research from vshosting~, one of
Google has rolled out its Ads Editor version 2.4, with 16 new features and updates for advertisers to utlize to improve the efficiency of their capaigns. Below is a breakdown of what’s new. New Features: App Install Ads deep links. You can add app deep links to App Install Ads using the App URL field,
Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Below is a breakdown of what’s new. New Features: Larger area to view ads. The new Ad Review Centre features an improved
The Guardian has accused Microsoft of damaging its brand by adding an offensive AI-generated poll to one of its articles. In a story reporting on the death of 21-year-old Lilie James, whose body was found with serious head injuries in Australia, the tech giant’s AI asked readers to vote on the cause of her passing,
Google AdSense is rolling out two new changes for publishers which will come into effect early next year: Moving to pay publishers per impression. Splitting the AdSense revenue-share into separate rates for buying and selling. The platform has said that these changes offer publishers a consistent way to compare fees across different monetization technologies and
Join Acquia for our next stop on our Digital Freedom Tour in Boston. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make
Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. By March, 60% of writers already used AI in their work, a Hackernoon poll showed. But while generative AI offers amazing content generation and optimization opportunities, balancing its capabilities and limitations is essential.
As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world. In theory, this creates a huge content marketing opportunity. However, as we are seeing, there are many pitfalls from an SEO perspective. This article outlines how we are primed to make such mistakes,
PPC best practices come from a variety of places. Some of those sources are: Google Ads reps. The Help Center. Official certifications. Auto-apply and manual recommendations. Ad strength recommendations. And even automated assets to an extent. However, depending on those sources, you could end up with highly different answers. So, how do you know when
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI
Paid media professionals are no strangers to reporting. However, not all PPC reports should be treated the same. Different audiences require you to focus on different metrics, and who receives your report should dictate the type of analysis you put together. Reporting also varies depending on the time frame you review, with the most common
The debate over the significance of links has been a recurring theme in SEO. Recently, Google’s Gary Illyes has once again ignited discussions around the topic when he said that “people overestimate the importance of links,” and it hasn’t been in the top three ranking factors for some time. Such statements from Google have been
Google is expanding its AR beauty ads to foundation and hair dye products. Shoppers can now try on different shades of hair dye before deciding whether to make a purchase, with plans to extend this virtual try on experience to foundation “soon”. This capability was initially launched for lipstick and eyeshadow products back in 2020.
Opinions expressed by Entrepreneur contributors are their own. Kittch is a platform for culinary creators unlike any before. By giving a place for chefs to livestream content and connect with a community of fans, CEO Brian Bedol and Kittch are helping food entrepreneurs make more money while building their brands. Think of Kittch as a
While some search marketers may face challenges when collaborating with developers unfamiliar with SEO, it’s not a universal experience. In my decade-plus in SEO, I’ve worked with some of the most enthusiastic front- and back-end developers about implementing “SEO” tickets. Some SEOs seem to have fallen prey to survivor bias by focusing on problems rather
About the Author By Duncan MacRae | 24th October 2023 Categories: Advertising, Advertising Technology, Attribution, Automation, Best Practice, Big Data, CMO, Commerce, Content Marketing, CRM, DMWF, Email marketing, Ethical Marketing, Gamification, Influencer Marketing, M-Commerce, Marketing Cloud, Mobile Marketing, Native Advertising, Organic Search, Paid Search, Personalised Marketing, Programmatic, Publishing, Search Marketing, Video & Audio Marketing, Wearables,
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In an era dominated by social media, businesses find themselves navigating a digital landscape that thrives on meaningful connections and authenticity. While the allure of immediate sales through hard selling techniques may seem tempting, it’s essential
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 243
- Next Page »