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Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Simply put, it’s both a paradigm shift and a quickly moving target; Google’s incorporation
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Research from vshosting~, one of
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Google AdSense is rolling out two new changes for publishers which will come into effect early next year: Moving to pay publishers per impression.  Splitting the AdSense revenue-share into separate rates for buying and selling. The platform has said that these changes offer publishers a consistent way to compare fees across different monetization technologies and
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Join Acquia for our next stop on our Digital Freedom Tour in Boston. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make
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Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. By March, 60% of writers already used AI in their work, a Hackernoon poll showed. But while generative AI offers amazing content generation and optimization opportunities, balancing its capabilities and limitations is essential. 
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As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world.  In theory, this creates a huge content marketing opportunity. However, as we are seeing, there are many pitfalls from an SEO perspective.  This article outlines how we are primed to make such mistakes,
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The debate over the significance of links has been a recurring theme in SEO. Recently, Google’s Gary Illyes has once again ignited discussions around the topic when he said that “people overestimate the importance of links,” and it hasn’t been in the top three ranking factors for some time.  Such statements from Google have been
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While some search marketers may face challenges when collaborating with developers unfamiliar with SEO, it’s not a universal experience. In my decade-plus in SEO, I’ve worked with some of the most enthusiastic front- and back-end developers about implementing “SEO” tickets.  Some SEOs seem to have fallen prey to survivor bias by focusing on problems rather
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About the Author By Duncan MacRae | 24th October 2023 Categories: Advertising, Advertising Technology, Attribution, Automation, Best Practice, Big Data, CMO, Commerce, Content Marketing, CRM, DMWF, Email marketing, Ethical Marketing, Gamification, Influencer Marketing, M-Commerce, Marketing Cloud, Mobile Marketing, Native Advertising, Organic Search, Paid Search, Personalised Marketing, Programmatic, Publishing, Search Marketing, Video & Audio Marketing, Wearables,
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In an era dominated by social media, businesses find themselves navigating a digital landscape that thrives on meaningful connections and authenticity. While the allure of immediate sales through hard selling techniques may seem tempting, it’s essential
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