Google updated its search performance report within Google Search Console to include a breakdown of your merchant listings within the Google Search Image tab. This means you can now see how well your merchant listings are performing when a searcher clicks on the image tab within the Google Search results.
What it looks like. Google posted this screenshot of this report on X:
What are merchant listings. Google explained that Merchant listings are an extension of the Product snippet item that enable more full-featured search results and always include a price. “For example, they might appear in a carousel of similar products from different sellers, or in a knowledge panel in search results,” Google wrote.
What Google said. Here is the post from Google:
“New to Search Console Performance report you can now see merchant listings performance in the Google Search Image tab.”
Why we care. If you use merchant listings, now you have one more data point to analyze when doing your SEO and performance reports. This report will show you how much exposure your merchant listings are gaining from the image tab in Google Search. You can make tweaks to better optimize your performance in the image results (which can take time) and then see if those tweaks are paying off, or not.
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About the author
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.