Content Marketing

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With ever-evolving technology, an increasingly fragmented media landscape, rapidly changing consumer behaviour and a multitude of other challenges, marketing just doesn’t seem to get any easier.  And, of course, there’s the risk of data overload and privacy concerns. Marketing
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Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional pursuits in the lifestyle and art industries. As artificial intelligence (AI) continues to reshape the business landscape, 84% of executives in Asia Pacific believe generative
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Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Marketing teams are under constant pressure to go to market faster, yet many face recurring bottlenecks that slow their progress. Resource inefficiencies, team constraints and misaligned goals are some of the most common culprits. While these challenges can feel
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As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting content on video, in addition to having a background in networking technology. Meta is discontinuing the use of independent fact-checkers on Facebook and Instagram in favour of a
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Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The survey found that 50% of B2B marketers can’t reach their goals for this year, but when teams are completely aligned on Sales and Marketing efforts and take a Branded Demand approach that incorporates both content syndication and display,
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Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Contentful, a composable content platform, has signed a definitive agreement to acquire Berlin-based Ninetailed, a structured content personalisation and experimentation specialist. This move will allow Contentful to offer its customers a scalable, AI-driven personalisation solution that’s already integrated into
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Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Contentful, a composable content platform, has signed a definitive agreement to acquire Berlin-based Ninetailed, a structured content personalisation and experimentation specialist. This move will allow Contentful to offer its customers a scalable, AI-driven personalisation solution that’s already integrated into
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Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional pursuits in the lifestyle and art industries. Hypertype, a female-founded customer communication automation startup, has successfully raised €600,000 (£506,500) in a recent fundraising round, further boosting
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Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. LADbible Group is one of the biggest social publishers in the world, with a global audience of nearly 1 billion. The company operates across all major social media channels and reaches 52 million monthly users on its five websites:
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Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional pursuits in the lifestyle and art industries. Meta has turned the screws in yet another battle between big tech and traditional media, warning it could
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Duncan is an award-winning researcher, with 20 years experience of analysing the technology industry, specialising in cloud computing, edge computing, blockchain, cybersecurity and marketing technology. AnalyticsIQ, a provider of predictive people-based data, is excited to announce its latest innovation in marketing data and analytics: ChannelIQ. This expansion and new addition to AnalyticsIQ’s comprehensive suite of predictive
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Joyce is the head of generative AI at Amperity, leading product development and strategy. Previously, Joyce led product development for many of Amperity’s ML and ML Ops investments, including launching Amperity’s predictive models and infrastructure used by many of the world’s top brands. Joyce joined the company in 2019 following Amperity’s acquisition of Custora where
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. A recent study by digital
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Hyper personalisation and localisation may
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About the Author By Duncan MacRae | 20th February 2024 Categories: Advertising, Advertising Technology, Automation, Big Data, CMO, Content Marketing, CRM, Data Science, Data-driven marketing, Email marketing, Gamification, Influencer Marketing, Marketing Cloud, Mobile Marketing, Native Advertising, Programmatic, Search Marketing, Social Media Marketing, Video & Audio Marketing, Web Analytics, Duncan is an award-winning editor with more
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. UK marketing leaders are gearing
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. As new research reveals a
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