Content Marketing

How LADbible doubled its editorial process speed

How LADbible doubled its editorial process speed

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing.

LADbible Group is one of the biggest social publishers in the world, with a global audience of nearly 1 billion. The company operates across all major social media channels and reaches 52 million monthly users on its five websites: LADbible, UNILAD, Tyla, SPORTbible, and GAMINGbible.

The problem:

LADbible Group needed to scale its ability to support new and unique types of content in a fast-paced publishing environment.

Having previously used an in-house content system built in the early days of the company, the LADbible Group team was looking for a new solution that could support complex content needs at a fast pace.

According to Tim Barrett – head of product delivery at LADbible Group – the types of content that the group wants to publish and how they want to use the content are two things that change frequently. Their main aim was to find a new content management system that could scale with their ambitions. 

The solution:

The solution that Contentstack provided to LADbible’s challenges was offering a highly flexible architecture with extension points built into the system. This allowed LADbible to integrate Contentstack with their existing publishing infrastructure easily and experiment with new content types. For example, they were able to create live articles to cover breaking stories using only Contentstack extensions without the need for third-party integrations or additional costs.

Contentstack also provided time-saving tools for developers, such as APIs and SDKs, making it easy to customize and build on the platform. Automatic configuration of new stacks and efficient rollback capabilities streamlined their development process, enabling faster turnaround for feature requests.

In terms of editing efficiency, Contentstack provided an integrated UI that allowed LADbible’s global team of content writers and editors to create, preview, and schedule content quickly. The CMS also facilitated integration with third-party tools, reducing the need to switch between different systems for content creation.

Additionally, Contentstack offered quality support and collaboration, with responsive assistance from their support team and a collaborative relationship with their account manager and technical architect.

The result:

Implementing Contentstack enabled LADbible to experience several benefits, including a quick and cost-effective launch of new content types, the ability for 55 distinct brand sites to share and customise content capabilities, and a two-fold increase in editorial process speed due to the integrated UI. Furthermore, Contentstack helped LADbible improve efficiency, scalability, and collaboration within its content management processes.

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