Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. One of the biggest SEO
Content Marketing
The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%). This is according to a study by revenue enablement tech firm, Showpad, which also found that the percentage of service subscribers who discontinue subscriptions within a given
Jeffrey Vocell is director of product marketing at Iterable. The desire for companies to connect with the emotions of their customers is by no means a new phenomenon. For marketers, the ability to understand the emotional sentiments behind consumer behaviour has been a priority for decades. Yet it has been notoriously difficult to track these
Adam Sturrock is VP product marketing at Amplience. Brands are trying to keep pace with new technologies and trends and even the terms that are adopted to describe them. ‘Agile CMS’ has recently been coined by Forrester, and it sounds great, but what does it mean in practice? Disparate content systems rife with duplications and
A former journalist and features writer, Carrie made the move into digital marketing six years ago and has since gone on to create compelling content for some of the UK’s leading brands. Head of content at The Bigger Boat, Carrie manages the company’s content marketing offering, using her lifelong passion for the written word to
James is editor in chief of TechForge Media, with a passion for how technologies influence business and several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former Mafia boss Michael Franzese, to Steve Wozniak, and Jean Michel Jarre. James can be found tweeting at
Sean Cotton is the president and co-founder of Coegi, an all-in-one premium marketing partner for media professionals seeking a streamlined way to leverage programmatic and social solutions. Coegi enables marketers to become digital heroes among co-workers and clients by empowering them with best-in-class strategies, technologies, and expertise through simplified partnerships. Sean is a veteran digital
Bonnie Crater is president and CEO at Full Circle Insights. Prior to joining Full Circle Insights, Bonnie Crater was a five-time vice president of marketing and executive at many software companies in Silicon Valley. Bonnie held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., salesforce.com, Stratify, Realization, and VoiceObjects (now
Technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months. This is according to a study by online jobs marketplace PeoplePerHour, which analysed data from 15,000 freelancers in the timeframe. Results showed that the most in demand freelancing jobs are in technology, digital marketing, and design with an