Month: June 2024

Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local business ads to a highly-intent user base actively searching for nearby services, potentially increasing lead generation for advertisers. How it works. Google will
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Google has unleashed a new search spam update today, the June 2024 spam update. This spam update may take up to one week to complete, Google wrote. Google posted this update and wrote: One week to roll out. Released the June 2024 spam update. The rollout may take up to 1 week to complete. Spam updates.
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Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Earned media analytics company, WeArisma, has launched what it describes as a groundbreaking AI-powered visual search solution to revolutionise how brands discover influential sources to partner with. This solution is designed to unlock unprecedented search possibilities and drive creativity
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Meta introduced a slew of new AI and business tools aimed at driving performance and engagement for brands. The big unveils. AI Chatbots on Messenger Built with Meta’s latest large language model LLaMa 3, the chatbots can converse with customers about products and provide support — saving businesses like White Coat Manila 20% on service
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Traditional search engines like Google, once the uncontested gatekeepers of online discovery, are now sharing the stage with the likes of TikTok, Instagram and Pinterest. These social platforms are becoming new hubs for information discovery.  This shift, which I call the migration to social search, is largely driven by Gen Z and millennials, who prefer
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Google is making it easier for merchants to pull in product listings from their sites through automated “website crawl” feeds in Merchant Center. How it works. Google uses structured data markup on merchant websites to automatically extract up-to-date product information like titles, pricing, availability and images. The big picture. The automated feeds aim to reduce
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Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of Google’s effort to steer high-spend advertisers toward more automated payment methods better suited for scaling ad investment. Details. Impacted advertisers
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Google will continue developing AI features despite ongoing and potential issues, according to Liz Reid, the company’s head of Search. What it means. When it comes to AI in Search, Google will continue to take thoughtful risks, test extensively and quickly respond to any problems, Reid said during an all-hands meeting last week, CNBC reported.
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Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery across its platform. Why it matters. The integration of IAS’s Total Media Quality suite gives Reddit advertisers globally an added layer of trusted, independent measurement around brand safety, viewability and invalid traffic. Why we care.
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Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing budget and burning it. One significant reason is that the quality and intent of traffic from Performance Max can vary considerably based on how you configure it. This will depend
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Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if given proper attention.  Follow this guide to make your knowledge base a hit with both users and search engines. What is a knowledge base? A knowledge base
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If you’re chasing trends right now to try and spike your traffic – and by that, I mean choosing the tactic of the week, like using generative AI or large language models (LLMs) without investigating their viability or whether they match your strategy and business – it will probably come back to bite you. The
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