Social Media

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Cuando hace unas semanas Instagram liberó una actualización para presentar en el feed de los usuarios una sección con recomendaciones de otras cuentas en formato vertical de pantalla completa, ardió Troya. Diversos usuarios, incluyendo a celebridades como Kylie Jenner y Kim Kardashian, levantaron la voz
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The government, reportedly, will soon come up with mandatory guidelines for social media influencers, making them declare their collaboration with the products they endorse in their videos. Pexels “The department of consumer affairs is coming out with
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Opinions expressed by Entrepreneur contributors are their own. Establishing a strong reputation for your personal brand relies heavily on getting the right exposure. Personal brands that make it big often point to a successful media story that propelled them from “trying” to “trending,” sometimes calling it a lucky break. Getting a lucky break is one
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Opinions expressed by Entrepreneur contributors are their own. Embracing the authoritative magic of podcasting is a marketing tool that entrepreneurs cannot ignore. Relegating this powerful medium to the corner limits your brand’s identity. Not only does podcasting offer an opportunity for monetization, but podcasting also opens up a global audience hungry for your message. As
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A McDonald’s worker is standing up for herself after claiming her coworkers — including her manager — were caught watching her on security cameras instead of working in a series of now-viral TikTok videos. The employee, who goes by @Tizzie..Mia on TikTok, took to the platform on August 30 while still in her uniform and
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Opinions expressed by Entrepreneur contributors are their own. Quiet quitting is a style of quitting that involves not abruptly leaving a job but instead performing precisely what the position requires, nothing more and nothing less. It’s the equivalent of being mentally checked out but still physically present. If the true goals of diversity, equity and
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Instagram users are feverishly changing their location settings after a meme falsely claiming that the app is tracking their locations for ill intent went viral. With the word “IMPORTANT” written at the top in red text, the graphic, shared by influencer marketing firm Goal Digger Coaching, warned, “Since a new update, people can find your
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Opinions expressed by Entrepreneur contributors are their own. Last week, my Facebook account was restricted for sixty days (yet again) because the company’s AI algorithm incorrectly labeled a post I made about having to replace my truck’s transmission as “hate speech.” This isn’t an isolated incident. It’s happened to me multiple times, and I’ve heard
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Opinions expressed by Entrepreneur contributors are their own. All marketing elicits emotion either consciously or unconsciously. Neuromarketing is the science of leveraging those emotions to achieve the maximum possible results in marketing campaigns. Let’s take Frito-Lay, for example. In 2009, they used neuromarketing to discover women’s feelings about snacking and guilt, and launched an entirely
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Opinions expressed by Entrepreneur contributors are their own. Undoubtedly, anyone going into social media marketing needs to constantly learn new ways to advertise as audiences are very dynamic. As marketers, we need to follow this passionate audience everywhere we go. The masses are now on TikTok, and the good thing is that the average person
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