Social Media

Opinions expressed by Entrepreneur contributors are their own. Thought leadership is a tactic publicists and marketers often rely on as a way to grow media presence and brand awareness for an individual or an organization. Thought leadership establishes the voice of key leaders within a company, positioning them as experts within their industry and thus

Opinions expressed by Entrepreneur contributors are their own. Youth culture is always important for staying in the zeitgeist, and Generation Alpha (those born between 2010 and 2025) is well on its way to creating big waves in the business world. They’re too young to vote and too young to drive, but they’re already taking the

Heinz is releasing a new sauce inspired by a Taylor Swift meme that has finally made the Internet stop talking about the Roman Empire. Last Sunday, Swift watched the Kansas City Chiefs take on the Chicago Bears at Arrowhead Stadium in a luxury box amid a reported new romance with Chiefs’ tight end Travis Kelce.

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. If we had to pair social media platforms with professions they benefit or boost best, then we would club Instagram with photographers and videographers, and TikTok with dancers and singers, similarly Linkedin would pair best with businesses

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Locally connected influencers help the brand remain rooted, real, and raw. Regional influencers are local experts with a lot of influence in their communities. They can help you get your message out and are often good at

Opinions expressed by Entrepreneur contributors are their own. More than ever before, we seek out influencers for guidance, information and product suggestions. There’s nothing wrong with this (we can learn a lot from the good ones!), but we can all agree that the market is over-saturated. It seems like every time we hop onto Instagram,

Opinions expressed by Entrepreneur contributors are their own. ‘Prime Energy Drink’ — it’s everywhere! Their striking cans are impossible to miss in supermarkets and convenience stores. What fueled their surge? The secret ingredient is the influencer duo Logan Paul and KSI. Despite looming concern (its caffeine has triggered calls for the FDA to investigate), Prime

The job market is constantly changing, and with AI, the state of work is likely to evolve even further. So what is the career of choice of today’s youth? Is it to be a doctor, engineer, astronaut, or CEO? Nope, not unless it’s on TikTok. For Gen Z, one industry reigns supreme: influencing on social

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Karnataka High Court on Tuesday suggested that it would be better to restrict the accessibility to social media from youngsters, especially the school going children by bringing in an age limit. According to a PTI report,

Would you pay to use X (formerly Twitter)? The concept has been talked about for years, but now it appears to be one step closer to reality. X owner Elon Musk hinted at possibly implementing a subscription paywall for all users during a live-streamed conversation with Israeli Prime Minister Benjamin Netanyahu on Monday. During the

There are many reasons to consider making use of LinkedIn. Networking with accredited investors, financiers or venture capitalists can be done through numerous digital resources. However, when disregarding personal preferences, it can be argued that LinkedIn as a premier business networking platform is a superior choice for initiating contact. A LinkedIn study showed that 97%

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media. Inaction is sometimes more of a personal choice, something we deliberately do, and there can be a variety of reasons behind why. Moreover, we fail to understand that inaction may cost us much more than we

Opinions expressed by Entrepreneur contributors are their own. Did you know that there are over 4.62 billion active social media users worldwide? With such a massive audience, it’s no wonder that startups are leveraging social media branding to create a strong online presence and grow their businesses. But the competition is steep, and you must

Opinions expressed by Entrepreneur contributors are their own. In a recent LinkedIn poll of mine, I asked my audience, “How likely are you to engage with a brand that actively supports a social issue?” You may or may not be surprised to learn that over 3,000 votes were “very likely.” With the digital landscape evolving

Dave Portnoy’s public feud with a pizza shop owner is proving that there’s no such thing as bad press. Earlier this month, the Barstool Sports founder dubbed Dragon Pizza in Somerville, Massachusetts, “the worst pizza place in America” after his pizza review was interrupted and slammed by shop owner Charlie Redd in a now-viral video.

Opinions expressed by Entrepreneur contributors are their own. In a digital-first era, where 64.6% of the global population is online, having a robust digital presence has become the cornerstone for brands to thrive in 2023. Whether it’s a startup laying its first digital brick or an established entity aspiring to capture more online real estate,

Users’ privacy is at stake as SpaceX founder and Tesla CEO Elon Musk forges ahead with his plan to make X, formerly Twitter, an “everything app.” X will start collecting its users’ biometric and employment data on September 29, the company revealed in an update to its privacy policy on Thursday. Related: Bright X Sign

Opinions expressed by Entrepreneur contributors are their own. Until my first job out of grad school, I assumed the phrase, “Don’t bring me a problem, bring me the solution,” was universally applicable in business. My professors and other role models had always championed that the more initiative I took, the better. So, when my boss