Social Media

Q: People tell me to post regularly on LinkedIn, but nobody’s reading. Should I just quit? — Derek, Austin This article could flop. You might not even get past the first paragraph. That’s just a fact of life for anyone who writes anything. But it’s not a reason to stop. Let’s start with some assumptions.

A concerning social media trend has emerged on TikTok; parents and caregivers are cracking eggs on children’s heads (instead of into a bowl) while cooking together. Now, experts are weighing in, worried about both physical and emotional risks, the Washington Post reported. The videos usually start in a kitchen, with the children under the impression

Opinions expressed by Entrepreneur contributors are their own. In less than two decades, social media has transformed how people communicate. Social media platforms have also dramatically altered how brands reach potential customers and build long-term relationships. Social media enabled brands to break down barriers and reach their audiences directly. As a consequence of making it

The family social networking app Life360, which relies on location-sharing to help users stay connected, is built, in part, to give parents peace of mind. So perhaps it’s no surprise that the company sees an uptick in registrations and usage around this time of year with back-to-school season — and all of the anxiety that

Opinions expressed by Entrepreneur contributors are their own. There is no doubt that the social media landscape is in flux. It will soon be a year since Elon Musk completed his acquisition of Twitter, killing off its blue checkmark that used to signify verified users and replacing the Twitter brand with X. At the same

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are always on the hunt for effective lead-generation methods and ways to foster meaningful business relationships. One platform consistently rises to the challenge: LinkedIn. With its vast network of over 750 million professionals around the globe, LinkedIn has transformed networking for the digital era, providing an

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In an age where the pixelated glow of digital screens seems to permeate every aspect of our lives, it might be easy to underestimate the enduring allure of a different kind of screen: the television (TV).

Opinions expressed by Entrepreneur contributors are their own. Pick up any guide to brand messaging, digital or analog, small-business-focused or addressed to multinational conglomerates, and you can be sure to find reminders to be consistent. Consistency and clarity are the keys to effective brand messaging, But is brand messaging an art, a craft or a

Opinions expressed by Entrepreneur contributors are their own. Why is Panera Bread on TikTok? Social media makes it easy for consumers to feel connected to the companies they love most. This means the idea of a faceless business is likely on the path to becoming obsolete. Panera understands something more people are beginning to realize:

X, formerly Twitter, has had a turbulent year since Elon Musk’s acquisition of the platform in 2022 — marked by advertising decline, user dissatisfaction with changes, and the emergence of Threads, a similar competitor from Meta. Now, Musk is acknowledging that X “may fail” amid the constant changes and obstacles. “The sad truth is that

New York City officials are working to curb the dangerous practice of “subway surfing,” where people climb onto the roofs of moving subway cars, following a surge in accidental deaths, NPR reported. The practice continues to gain popularity because of TikTok and other social media apps, and officials have repeatedly asked these platforms to remove

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Advertising Standards Council of India (ASCI) has revised its influencer advertising guidelines to place additional responsibility on advertising content of health and finance influencers. The guidelines, introduced initially in May 2021, aim to help consumers identify

Elon Musk is under fire over allegations that his social media platform X (formerly Twitter) engaged in deliberate slowdowns of links leading to websites like The New York Times, Reuters and news outlets that have been ridiculed by Musk in the past, as well as X competitors like Bluesky, Instagram and Facebook, The Washington Post

Opinions expressed by Entrepreneur contributors are their own. The lingering economic uncertainty that started with the pandemic contributed to significant changes in shopping patterns over the past several years. Consumers now more than ever seek money-saving incentives such as discounts, shopping rewards (cashback) and digital coupons when shopping online. Not only have U.S. consumers stepped

Opinions expressed by Entrepreneur contributors are their own. For centuries, businesses have used different methods of communication to connect with potential customers. Social media platforms are among the latest options that companies have to connect to their target audiences. Having been around for less than or just about two decades, it would be easy to

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Advertising Standards Council of India (ASCI) has updated the definition of celebrities in its code to include social media influencers having a following of 500,000 or more. The ASCI code has a specific guideline for celebrities

Luke Lintz, the 23-year-old co-founder and CEO of Puerto Rico-based public relations firm HighKey Enterprises, says he knows what hard work looks like because he’s been working side gigs since he was in seventh grade. Over the course of middle and high school, Lintz babysat, worked at an organic food store, did demolition work and

Jimmy Donaldson, also known as MrBeast, is being sued by Virtual Dining Concepts (VDC), the company behind his ghost kitchen, MrBeast Burger, Variety reported. The lawsuit, filed in the Supreme Court of the State of New York, alleges that MrBeast failed to uphold his contractual commitments and engaged in intentional interference with business operations, resulting