Social Media

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In an age where the pixelated glow of digital screens seems to permeate every aspect of our lives, it might be easy to underestimate the enduring allure of a different kind of screen: the television (TV).

Opinions expressed by Entrepreneur contributors are their own. Pick up any guide to brand messaging, digital or analog, small-business-focused or addressed to multinational conglomerates, and you can be sure to find reminders to be consistent. Consistency and clarity are the keys to effective brand messaging, But is brand messaging an art, a craft or a

Opinions expressed by Entrepreneur contributors are their own. Why is Panera Bread on TikTok? Social media makes it easy for consumers to feel connected to the companies they love most. This means the idea of a faceless business is likely on the path to becoming obsolete. Panera understands something more people are beginning to realize:

X, formerly Twitter, has had a turbulent year since Elon Musk’s acquisition of the platform in 2022 — marked by advertising decline, user dissatisfaction with changes, and the emergence of Threads, a similar competitor from Meta. Now, Musk is acknowledging that X “may fail” amid the constant changes and obstacles. “The sad truth is that

New York City officials are working to curb the dangerous practice of “subway surfing,” where people climb onto the roofs of moving subway cars, following a surge in accidental deaths, NPR reported. The practice continues to gain popularity because of TikTok and other social media apps, and officials have repeatedly asked these platforms to remove

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Advertising Standards Council of India (ASCI) has revised its influencer advertising guidelines to place additional responsibility on advertising content of health and finance influencers. The guidelines, introduced initially in May 2021, aim to help consumers identify

Elon Musk is under fire over allegations that his social media platform X (formerly Twitter) engaged in deliberate slowdowns of links leading to websites like The New York Times, Reuters and news outlets that have been ridiculed by Musk in the past, as well as X competitors like Bluesky, Instagram and Facebook, The Washington Post

Opinions expressed by Entrepreneur contributors are their own. The lingering economic uncertainty that started with the pandemic contributed to significant changes in shopping patterns over the past several years. Consumers now more than ever seek money-saving incentives such as discounts, shopping rewards (cashback) and digital coupons when shopping online. Not only have U.S. consumers stepped

Opinions expressed by Entrepreneur contributors are their own. For centuries, businesses have used different methods of communication to connect with potential customers. Social media platforms are among the latest options that companies have to connect to their target audiences. Having been around for less than or just about two decades, it would be easy to

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Advertising Standards Council of India (ASCI) has updated the definition of celebrities in its code to include social media influencers having a following of 500,000 or more. The ASCI code has a specific guideline for celebrities

Luke Lintz, the 23-year-old co-founder and CEO of Puerto Rico-based public relations firm HighKey Enterprises, says he knows what hard work looks like because he’s been working side gigs since he was in seventh grade. Over the course of middle and high school, Lintz babysat, worked at an organic food store, did demolition work and

Jimmy Donaldson, also known as MrBeast, is being sued by Virtual Dining Concepts (VDC), the company behind his ghost kitchen, MrBeast Burger, Variety reported. The lawsuit, filed in the Supreme Court of the State of New York, alleges that MrBeast failed to uphold his contractual commitments and engaged in intentional interference with business operations, resulting

Opinions expressed by Entrepreneur contributors are their own. In today’s professional landscape, LinkedIn has become the go-to platform for networking, job hunting and personal branding. However, many professionals fail to leverage the potential of this powerful tool fully. In the last eight months alone, LinkedIn has enabled me to recruit and hire seven new professionals

Last week, veteran Twitter user Gene X. Hwang lost his @X handle to Elon Musk’s X — and he’s not alone. Although it’s unclear exactly how many former Twitter users might have had coveted accounts taken from them, Jeremy Vaught, director of engineering at the nonprofit Life Happens, joined them when X “ripped away” his

Is LinkedIn the new Tinder? While many of its 930 million members use the networking site for professional purposes, some see it as a way to hit on women, according to a new survey. But this isn’t going over well with many female users who rely on the site for drumming up business, making contacts,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. With an impressive count of over 100 million users amassed in just five days, there’s no question that Threads was able to profoundly shake the social media space when it launched. Indeed, its ties to Mark

Opinions expressed by Entrepreneur contributors are their own. In November 2022, Adam Mosseri, Head of Instagram, received a late-night call from Mark Zuckerberg, CEO of Meta (Instagram’s parent company), while on a family vacation in Italy to discuss a plan to build the “Twitter-killer.” A month after Elon Musk’s tumultuous $44 billion acquisition of Twitter,

Opinions expressed by Entrepreneur contributors are their own. In an era where anyone can command a global audience from the palm of their hand, personal branding has never been more crucial. As we navigate through the digital age, it’s becoming increasingly apparent that personal branding is more than just a buzzword — it’s a powerful