Google unleashes June 2024 spam update

Google has unleashed a new search spam update today, the June 2024 spam update. This spam update may take up to one week to complete, Google wrote.

Google posted this update and wrote:

One week to roll out. Released the June 2024 spam update. The rollout may take up to 1 week to complete.

Spam updates. Google linked to its standard spam updates documentation that reads:

While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.

For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.

Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.

In the case of a link spam update (an update that specifically deals with link spam), making changes might not generate an improvement. This is because when our systems remove the effects spammy links may have, any ranking benefit the links may have previously generated for your site is lost. Any potential ranking benefits generated by those links cannot be regained.

Previous spam updates. The last spam update was on March 5, 2024 and was named March 2024 spam update, it completed on March 20th.

Here’s our past coverage of confirmed Google spam updates:

Why we care. This is the first Google search algorithm update we had since the massive March 2024 core update and spam updates. It is unclear exactly what type of spam this targets but if you notice any ranking changes over the coming week, it might be related to this spam update.

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About the author

Barry Schwartz

Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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