Branding

Half or UK retailers believe they are doing everything they can to prevent e-commerce fraud, but far less consumers (17%) share their confidence. The stark disconnect between retailers and shoppers on the matter of online shopping fraud has been highlighted by new European and US data released by Riskified, an e-commerce enablement and fraud-prevention solutions

Food tech platform C3 (Creating Culinary Communities) has been given a $10 million boost from TriArtisan Capital Advisors and its investors, the portfolio of which includes TGI Fridays, PF Chang’s and Hooters.  TriArtisan’s investment is part of an $80 million in Series B funding that C3 secured this past month and co-led by Brookfield Asset

Writer, editor, and translator. Experienced in blogging for marketing, translation, localization, and foreign languages with a degree focused on English Language and Literature from Boğaziçi University. Digital marketing for local business is quite different from how to do marketing for a national or global business. Yes, we mostly use the same channels – but, in

Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before. Digital adoption has skyrocketed as consumers and brands alike responded to the new demands of lockdowns and social distancing. That’s bought with it

Nick Morley is EMEA managing director at Integral Ad Science (IAS). Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify content? You’re not alone. Last year saw an industry evolution from brand safety to brand suitability. Born from the need of more

Gavin Bradley serves as senior creative director for customer experience at Harbor Retail, a design + build firm which helps retailers and brands activate Harmonic Retail™ along the path to purchase. Prior to his role at Harbor, Gavin held multiple creative director roles across retail and marketing companies. He is currently based in Los Angeles.

Matt Moorut is an analyst for Gartner for Marketers, based in London, UK. Mr. Moorut supports marketing leaders with insights on digital marketing trends by brands in the retail industry. He has a particular expertise on luxury retail and mono-brand retail, having worked with brands like Chanel, Hugo Boss, Ralph Lauren and Jimmy Choo. There

Dr Anjali Subburaj is digital commerce chief architect at Mars. Subburaj earned her doctorate in physics and became a researcher and lecturer in physics at University of Mumbai before emigrating to the UK 1999. After changing career and starting in an IT support role, she learned to code in Java and C#, became a consultant,

A former journalist and features writer, Carrie made the move into digital marketing six years ago and has since gone on to create compelling content for some of the UK’s leading brands. Head of content at The Bigger Boat, Carrie manages the company’s content marketing offering, using her lifelong passion for the written word to

James is editor in chief of TechForge Media, with a passion for how technologies influence business and several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former Mafia boss Michael Franzese, to Steve Wozniak, and Jean Michel Jarre. James can be found tweeting at

Richard Goring is director of BrightCarbon. The past year has brought a magnitude of changes for the marketing teams that most people thought would take a decade to take hold. The immediate impact of the pandemic was cancelled events, and sales presentations and marketing activity had to be re-geared for a virtual environment. Of course,

Gizem Günday is a partner at McKinsey & Company. Our latest UK Consumer Sentiment Research, reveals that optimism for an economic recovery in the UK has reached its highest recorded level during COVID-19, having almost doubled since November 2020. The majority of vaccinated consumers expect routines to return to normal by the end of 2021