Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Karnataka High Court on Tuesday suggested that it would be better to restrict the accessibility to social media from youngsters, especially the school going children by bringing in an age limit. According to a PTI report,
Month: September 2023
Opinions expressed by Entrepreneur contributors are their own. Positive testimonials are arguably the most powerful marketing tool any business can equip. It’s no secret word of mouth can drive business growth, even if no other marketing systems are in place. However, the absence of great testimonials or prominent negative reviews can be detrimental. A lack
Opinions expressed by Entrepreneur contributors are their own. In the world of search results and social media, just one misstep or unfortunate event can quickly escalate into a full-blown public relations (PR) crisis, posing a real threat to your company’s reputation and bottom line. That makes it essential to be prepared for potential PR problems
Would you pay to use X (formerly Twitter)? The concept has been talked about for years, but now it appears to be one step closer to reality. X owner Elon Musk hinted at possibly implementing a subscription paywall for all users during a live-streamed conversation with Israeli Prime Minister Benjamin Netanyahu on Monday. During the
How do you drive a big yellow school bus with 70 kids goofing around in the back every day? “You just gotta tune out the noise,” shrugs Marllury Urbina, who’s been doing it in and around San Francisco for 22 years. She’s always loved the job, but it’s come with stress. Out the door at
Do you know when you’re being manipulated? Most of us get the ick around used car salesmen and high-pressure tactics, but subtler persuasion techniques can be far more powerful. Consider the unassuming Google Ads interface. Though it seems like a benign management tool, its crafty design subtly shapes user behavior, contributing to $224 billion for
There are many reasons to consider making use of LinkedIn. Networking with accredited investors, financiers or venture capitalists can be done through numerous digital resources. However, when disregarding personal preferences, it can be argued that LinkedIn as a premier business networking platform is a superior choice for initiating contact. A LinkedIn study showed that 97%
¿Sabías que hay más de 4,620 millones de usuarios activos en redes sociales en el mundo? Con una audiencia tan masiva, no es de extrañar que las startups estén aprovechando el branding en las redes sociales para crear una fuerte presencia digital y hacer crecer sus negocios. Pero la competencia es feroz y debes aplicar
Opinions expressed by Entrepreneur contributors are their own. Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because it’s an authentic and effective way to
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media. Inaction is sometimes more of a personal choice, something we deliberately do, and there can be a variety of reasons behind why. Moreover, we fail to understand that inaction may cost us much more than we
Opinions expressed by Entrepreneur contributors are their own. Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less. The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time and money work the same way in
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and improving
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is
Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave
Opinions expressed by Entrepreneur contributors are their own. Hispanic Heritage Month celebrates the Hispanic communities’ rich culture, history and contributions. In the business world, it is an opportunity for organizations to celebrate the Hispanic community by reaffirming their commitment to this group through strategic partnerships, charitable contributions and marketing campaigns. Here are three companies that
Opinions expressed by Entrepreneur contributors are their own. There’s no denying it: A fast-changing and often dizzying component of any digital marketing program is now artificial Intelligence. In assessing this reality, I’ve found it possible, and empowering, to keep my traditional marketing boots laced up — I just equip them with AI-powered rocket boosters. Because,
Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort
Opinions expressed by Entrepreneur contributors are their own. Effective communication is essential to business success. As a business owner, your ability to convey your thoughts clearly and concisely can make or break deals, collaborations and relationships. One common pitfall many fall into is “nibbling” — the habit of over-explaining, asking unnecessary questions and failing to
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