Month: September 2023

Opinions expressed by Entrepreneur contributors are their own. Starting an email marketing program is one of the smartest things a business can do. More than half of the planet uses email, and 61% of consumers prefer to hear from brands via email. While sending email newsletters and campaigns isn’t brain surgery, it’s easy for bad

Opinions expressed by Entrepreneur contributors are their own. You’ve worked with your internal team or a PR agency to create a clear marketing strategy. You have your list of dream media outlets. You identified your customer persona and the media they consume. However, beyond these big-picture elements, there are still more granular details that need

Opinions expressed by Entrepreneur contributors are their own. Hi, Barbie! The “Barbie” movie was magic in a bottle (or, more aptly, magic in a box with a cellophane front), but not for the reasons you think. Its box office didn’t break $1 billion just because of its great branding — it was a fantastic product,

Coca-Cola se dirige al año 3000 y está utilizando a la inteligencia artificial (IA) para llegar allí. El gigante de los refrescos presentó su nueva Coca-Cola Y3000 el martes como la más reciente creación de edición limitada de Creations, un programa que utiliza sabores y branding no tradicionales dirigidos a atraer a un público más

Opinions expressed by Entrepreneur contributors are their own. To stay competitive and meet growth goals, a business needs an effective marketing program, of course, but the ways we reach and connect with prospective clients and customers have radically changed over the last few years. Today’s marketing needs are exponentially more nuanced and complex than yesterday’s

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. In today’s fast-paced digital landscape, where advertisements flood every corner of the internet, capturing the genuine attention of potential customers can often feel like a daunting challenge. However, in this digital transformation era, a compelling marketing strategy

Opinions expressed by Entrepreneur contributors are their own. Many people often worry that their competitors are out-spending them with their online advertising campaigns and leaving them in the dust as a result. Instead of worrying about how much your competitors are actually spending, the technique below will get your competitors’ budgets working for you instead.

Opinions expressed by Entrepreneur contributors are their own. Starting a new business is an exhilarating journey filled with opportunities and challenges. As a new business owner or startup entrepreneur, wearing multiple hats is often the norm. Among these, the role of marketing is paramount, as it lays the foundation for brand recognition, customer engagement and

Opinions expressed by Entrepreneur contributors are their own. Direct marketing is a promotional method that delivers information about your company, product or service directly to your target audience, bypassing traditional advertising intermediaries. Essentially, it’s about direct communication with consumers, which is vital for your business’s success. Shuhari, a concept from Japanese martial arts, describes the

La innovación es la fuente de diferenciación crítica en los mercados competitivos. Desafortunadamente, la innovación se ha convertido en una palabra de moda que, en la práctica, parece significar mayor creatividad, o peor aún, mejoras incrementales. Esta confusión ha tenido un efecto perjudicial innegable en las empresas y los consumidores por igual. La creatividad es

Opinions expressed by Entrepreneur contributors are their own. Innovation is the source of critical differentiation in competitive markets. Unfortunately, innovation has become a buzzword for something that looks more like creativity in practice — or worse, incremental improvements. This conflation has had an undeniable detrimental effect on companies and consumers alike. Creativity is the generation