SEO

Google Search stops showing How-to rich results on desktop

Google Search stopped showing How-to rich results on desktop yesterday.

Google’s announcement. In an update to an Aug. 8 blog post about the reduction of visibility for HowTo and FAQ results, Google announced:

“Continuing our efforts to simplify Google’s search results, we’re extending the How-to change to desktop as well. As of September 13, Google Search no longer shows How-to rich results on desktop, which means this result type is now deprecated.”

“This change will be visible in the metrics for the How-to search appearance in the performance report, and in the number of impressions reported in the How-to enhancement reports. Since How-to results no longer appear in Google Search, we will be dropping the How-to search appearance, rich result report, and support in the Rich results test in 30 days. To allow time for adjusting your API calls, support for How-to in the Search Console API will be removed in 180 days.”

Changes to HowTo and FAQ rich results, John Mueller, Google Search Advocate

Why we care. If How-to rich results drove any incremental traffic for you, Google is now taking that all away from you, starting yesterday. And because the result type is now deprecated, that reporting will soon be gone in Google Search Console.

36 days later. Google said the How-To, from HowTo structured data, rich results would only be shown on desktop search results, and no longer on mobile devices, when the changes were announced Aug. 8.

Google added that “with mobile indexing, Google indexes the mobile version of a website as the basis for indexing: to have How-To rich results shown on desktop, the mobile version of your website must include the appropriate markup.”

But now How-To rich results are gone entirely – from desktop and mobile.

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About the author

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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