Month: September 2023
It’s a sad day at Search Engine Land. We got the dreaded “This property has stopped processing data” message when we logged into our Google Universal Analytics property this morning. What it looks like. Here’s a screenshot of what we’re seeing today: Why we care. No more procrastination. Onward to GA4. If you’ve been waiting
Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app. Why we care. Potential customers now
Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts. While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and
Dave Portnoy’s public feud with a pizza shop owner is proving that there’s no such thing as bad press. Earlier this month, the Barstool Sports founder dubbed Dragon Pizza in Somerville, Massachusetts, “the worst pizza place in America” after his pizza review was interrupted and slammed by shop owner Charlie Redd in a now-viral video.
In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What is a topical map? How do you do on-page optimizations in the
Opinions expressed by Entrepreneur contributors are their own. In today’s interconnected and digital world, the role of public relations (PR) has evolved from a mere tool of communication to a strategic cornerstone for personal and brand development. Public relations, once thought of as primarily a way to manage a company’s image during times of crisis,
Como profesional del marketing, me encanta ver a las grandes marcas liberarse de las normas corporativas y divertirse con sus estrategias. Mira, por ejemplo, a Wendy’s, que es conocida por su picante personalidad en Twitter, o a Mailchimp, que utiliza memes, discusiones empresariales y conocimientos sobre tendencias actuales en TikTok. Ambas organizaciones le inyectan audacia,
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Opinions expressed by Entrepreneur contributors are their own. Nurturing customer relationships through email can supercharge your business growth, reduce costs, and enhance profitability, making customer retention a secret weapon for your successful business strategy. Studies show that a mere 5% increase in retention can boost your revenue by 25-95%. Incorporating gamification into your email strategy
Google probably won’t ever tell us how its algorithms work – but that doesn’t mean it won’t drop a few hints. Google’s Search Quality Rater guidelines mention E-E-A-T (experience, expertise, authoritativeness and trustworthiness) 126 times – which is a pretty big indicator that this is important, according to Melissa Fach, lead SEO content manager at
Opinions expressed by Entrepreneur contributors are their own. With 25 years of marketing experience under my heels, I can tell within minutes of observation what a business is doing right with its marketing and what they are doing wrong. Most often, it’s simply the lack of a results-based marketing strategy. A marketing strategy is a
Opinions expressed by Entrepreneur contributors are their own. Have you recently considered why your advertising dollars aren’t working as well as they used to be? In today’s environment, it’s far more profitable to spend a large portion of your advertising budget going after the top 10-20% of income earners in your niche market vs. spending
Opinions expressed by Entrepreneur contributors are their own. In a digital-first era, where 64.6% of the global population is online, having a robust digital presence has become the cornerstone for brands to thrive in 2023. Whether it’s a startup laying its first digital brick or an established entity aspiring to capture more online real estate,
Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Readwrite.com Fast forward to 2029, and 72% of the global workforce will be dominated by Millennials and Gen Z, compared to 52% in 2019. With Millennials currently wielding an impressive $2.5 trillion USD in spending power and Gen Z representing an estimated
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