If there is one thing Meta has been pushing on paid social practitioners over the past couple of years, it’s automation. From automatically “enhancing” creative to fit the needs of the different placements (and people) on the platform to suggesting copy for your ads, Meta is making its ad platform as approachable as possible. And
Month: October 2023
In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Despite ongoing changes in both fields, however, the relationship between data protection and SEO is not well-explored. This gap has devastating consequences, as personally identifiable information (PII) data indexed in search engines is instantly
Opinions expressed by Entrepreneur contributors are their own. Chip Klose wants you to work smarter, not harder. The restaurant consultant and host of the Restaurant Strategy podcast is on a mission to redefine success in the hospitality industry. He does this by sharing actionable plans with mastermind clients to help them grow, while also helping
Opinions expressed by Entrepreneur contributors are their own. If you own a business, you know that reputation is everything. It’s not enough to know what your brand is about and its values – you must communicate all these things to clients, partners and stakeholders. This is where PR places your company on the map and
Opinions expressed by Entrepreneur contributors are their own. If you’ve been on social media or listened to the news recently, you would undoubtedly have heard about the upcoming “recession.” While I believe a lot of this is simply fear-mongering, there could potentially be some concerns that we may all face, particularly as business owners. As
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google
Small businesses often have small marketing budgets — but that shouldn’t hold back your marketing efforts!! Join us for an exclusive webinar led by Yelp’s small business expert, Emily Washcovick. In this session, you’ll learn how to reach your audience on a shoestring — by harnessing the power of local culture, trends, and events. During
Reddit is getting rid of the ability to opt-out of ad personlization based on users’ activity on the platform. The change, which is being rolled out over the next few weeks, won’t increase the frequency of ads, but users can expect better targeted ads. “Select countries” will still feature opt-out controls for Reddit users, however,
Opinions expressed by Entrepreneur contributors are their own. Have you heard of the butterfly effect? It’s a way of describing how small changes can have a seismic impact on a complex system. Here’s one way it’s often explained. If a butterfly flaps its wings in California, the breeze could grow and eventually alter the weather
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