Social media use can provide a slew of opportunities — from furthering your career to cataloging memories to finding love and friendships. However, it can also offer opportunities for criminals, like scamming and defrauding. According to a new report by the Federal Trade Commission, one in four individuals who reported losing money due to fraud
Month: October 2023
High-paying salaries in some industries — like tech, for example — usually come as no surprise, with software engineers, IT managers, and data scientists all taking home salaries well into six figures. But there’s one career that quietly sits among the six-figure ranks: marketing manager. According to U.S. News, marketing manager is the 15th best-paying
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Europe, an international franchise of Entrepreneur Media. The term “go woke, go broke”, has become a significant talking point in a society that appears to be more divided on political issues than ever. So why do brands continue to choose sides when it comes
Opinions expressed by Entrepreneur contributors are their own. Evan LeRoy, co-owner of LeRoy and Lewis Barbecue, is crafting boundary-breaking menu items and innovative social media at the same time. Recognizing a branding potential beyond mere views and clicks, his restaurant business focuses on crafting videos, podcasts, and more content with value. For the talented team
Unique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become stale and outdated. Gone are the days when you’d publish a blog post and forget about it. As the web gets inundated with new content daily,
Opinions expressed by Entrepreneur contributors are their own. Companies gaining traction in the early-to-mid growth stages have a few common marketing attributes: they’re seeing good returns in paid media, they have some resources to deploy, and they’re facing a dilemma of building an in-house team or hiring an agency to help them scale. I’m CEO
Google Ads is no longer maintaining individual and ad group keyword forecasting in Keyword Planner. Few advertisers were using these features so the platform decided to retire them, according to Ginny Marvin, Google’s Ad Liaison, on X (formerly known as Twitter). However, campaign-level forecasts and historical keyword-level data are still available. Why we care. By
Opinions expressed by Entrepreneur contributors are their own. “I’ve just wrapped up a meeting with our marketing agency, and I must admit, I was taken aback by their charges given the somewhat underwhelming results we’ve seen,” a sentiment shared in a social media group for marketing professionals, echoed by others. It’s a refrain I encounter
Opinions expressed by Entrepreneur contributors are their own. Google Ads is one of the most powerful advertising platforms on earth, a position it’s held for over two decades since it first launched in October 2000. Today, Google Ads boasts over $200 million in ad revenue and — perhaps without even knowing — a whopping 63%
Opinions expressed by Entrepreneur contributors are their own. Thought leadership is a tactic publicists and marketers often rely on as a way to grow media presence and brand awareness for an individual or an organization. Thought leadership establishes the voice of key leaders within a company, positioning them as experts within their industry and thus
Opinions expressed by Entrepreneur contributors are their own. Are you looking for innovative ways to connect with your target audience and drive real, measurable results? Experiential marketing events might be the answer you’re looking for. In this article, we will explore the world of experiential marketing events, including their definition, importance and how they can
Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. There are dozens of metrics you can use to review PPC performance depending on your business objectives. While
Opinions expressed by Entrepreneur contributors are their own. When talking about how digital technology transformed brands and marketing, most marketers are quick to point out the arrival of new digital marketing channels and the influence of social media. But what about public relations (PR) and search engine optimization (SEO)? Traditionally, most brand teams would have
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Marketing success depends, at least partially, on creative strengths. You may have a logically better project, an objectively lower price, and a measurably longer history than your closest competitor, but if your marketing messages are boring or
Opinions expressed by Entrepreneur contributors are their own. Youth culture is always important for staying in the zeitgeist, and Generation Alpha (those born between 2010 and 2025) is well on its way to creating big waves in the business world. They’re too young to vote and too young to drive, but they’re already taking the
Opinions expressed by Entrepreneur contributors are their own. You can charge a premium for products or services if you have a strong personal brand. Individuals build their personal brand by utilizing their reputation, expertise and influence to create a perceived value for their products or services. Having a personal brand will position you as an
Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. This new feature is designed to help minimize the risk of unintentionally
Opinions expressed by Entrepreneur contributors are their own. Keyword research is a major step in any well-planned SEO strategy. This is due to the significance of keywords in things like content optimization and improving ranks on search engine results pages. Usually, keyword research is conducted as the first step to lay the foundation of the