Opinions expressed by Entrepreneur contributors are their own. Economic recessions can be daunting for businesses across various industries, but agile new ventures have a unique opportunity to thrive during challenging times. During economic downturns, businesses want to reduce costs while keeping operations going. Any company can be agile and provide value to customers, so it
Month: October 2023
Opinions expressed by Entrepreneur contributors are their own. What do you want to be when you grow up? People used to say firefighter, teacher or doctor. In a survey, 1 in 4 Gen Z responders said they plan to become social media influencers. What used to be the punchline of Internet careers has quickly become
It’s all too easy to get caught in the web of metrics, algorithm updates, and new SERP features. But what if we’re chasing shadows? The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through
Opinions expressed by Entrepreneur contributors are their own. Marketing teams at mature companies aren’t usually tasked to reinvent the wheel. They’re not responsible for driving triple-digit year-over-year growth. They’ve already introduced major initiatives and hired internally and/or found partners to help run them. This might sound cushy to marketers used to high-growth and startup land.
Opinions expressed by Entrepreneur contributors are their own. It’s time to talk about everyone’s favorite subject — social media. Regardless of how you feel about it, your social media presence CAN impact the success of your PR efforts. If you want to engage in a proactive public relations push, getting your social media house in
Opinions expressed by Entrepreneur contributors are their own. As the volume and variety of customer data continue to grow exponentially, predictive analytics has emerged as a crucial tool for personalized and relevant marketing. By analyzing past behaviors, preferences, and other attributes, companies can better understand how to engage each customer. Of course, making the most
Opinions expressed by Entrepreneur contributors are their own. Economists continue to be on the fence about whether we will see a recession in 2024. As we enter the last quarter of 2023, we are beginning to see a decrease in car and home sales spending as the interest rates increase. Bankrate reported a 0.7% decline
Microsoft has moved Target CPA and Maximize Conversions to general availability. This means marketers can start using the automated bid strategies in all regions where Audience Ads are available. The tech giant has also announced updates to its text-to-image generative AI product DALL-E 3, as well as Chat Ads API. Why we care. Automated bidding optimizes
Opinions expressed by Entrepreneur contributors are their own. If you’re an early-stage tech startup, you’re probably aware that it’s not just established tech companies that need a content strategy. Wherever you are in your business journey, you’ll need a content plan to act as your guiding star when communicating with audiences. As your business scales,
Opinions expressed by Entrepreneur contributors are their own. In the not-so-distant past, the elusive verification checkmark on social media was an emblem of influence, credibility and hard-earned recognition. To have that blue tick next to your name was akin to a digital knighthood, signifying that you weren’t just anyone — you were someone of note.
Opinions expressed by Entrepreneur contributors are their own. I talk to entrepreneurs all the time with a shiny new product or service and big marketing plans. Since I own a marketing agency, they’re probably not expecting to hear what I have to tell them: They don’t need my agency yet. In fact, they might not
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. When we look at celebrated start-up founders, there’s a certain profile which has become the norm. One feature being the Ivy League dropout. But why not celebrate Indian college dropouts too? Secondly, they’re always on some reality
¿Es la inteligencia artificial el futuro del branding? La inteligencia artificial tiene limitaciones y a veces puede verse incluso obstaculizada. El branding requiere un toque hábil, una comprensión de quiénes son las personas, qué es lo que las impulsa y qué es lo que desean. Se trata de construir una conexión humana, cumplir las promesas
YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. When the timestamp is added, a shopping cart button will appear at an optimal moment when there is an anticipated increased chance of engagement. Why we care. Precision in targeting potential customers during strategic moments, coupled
Opinions expressed by Entrepreneur contributors are their own. People spent $1.14 trillion online and $270 billion in the U.S. during last year’s holiday season. For businesses like yours, the coming months have the highest sales potential — and for that, you need a reliable strategy. Email marketing is competitive 365 days a year, but the
Netflix se ha convertido en un referente cultural de la era moderna, y sus series y personajes están presentes en nuestro día a día. De Stranger Things a Merlina, pasando por El Juego del Calamar y Bridgerton, la plataforma de streaming ha logrado cautivar a las audiencias del mundo entero con sus contenidos y ahora
Opinions expressed by Entrepreneur contributors are their own. Much like client-focused specialists in any industry, financial services professionals depend mainly on the perception and level of trust surrounding their name, particularly when generating business and keeping pace with the competition. Your financial services reputation not only engenders the credibility needed to attract new prospects but
Online reputation is a brand’s most valuable asset today. How it appears – whether positive or negative – is of equal significance. A favorable online reputation can open doors of opportunity, while a detrimental one can rapidly slam them shut. These days, your “first impression” is no longer forged in traditional face-to-face encounters. Rather, it’s