Recent events have shown that new developments are necessary to keep the sector as vibrant and profitable as before. May 20, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Commerce and work have been staples of the human experience throughout history, and though there have been changes over time, few have
Marketing News
May 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Over the past year, brands have had to adjust their traditional advertising strategies, cancel in-person activations and attempt to keep up with ever-changing social channels and trends in an effort to stay relevant and reach consumers who are at home during the
May 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Small businesses have been hit hard by the Covid-19 pandemic. In the first three quarters of 2020, the 50 largest companies in the U.S. saw their revenues grow by an average of 2 percent. Meanwhile, small businesses lost 12 percent of their
When done effectively, blogging is one of the most powerful tools an entrepreneur can use to get organic traffic to a website. May 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In today’s world, it can be hard to get your content seen online. Social algorithms change on a daily
May 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Analysts are forecasting the advertising industry is surging back this year. Brian Wieser from GroupM predicts ”In 2021, the American advertising industry is poised to regain all that it lost in 2020 and more.” As a business owner and entrepreneur, that can be
May 18, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Whether your business is still reeling from the coronavirus pandemic, is grappling with a supply chain crisis or is struggling to keep up with new consumer demands, a key component of longevity from a business perspective is adaptability. Being able to
May 18, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Lately I have seen through networks how many Instagram users complained because their accounts have been closed for no apparent reason. It even
May 17, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Some things in life will always stay classic — the look of a vintage Mercedes, for instance. In the marketing world, though, the whole game has changed with the rise of social media. The day of paying to get your product on
Entrepreneurs have a lot to learn from Burger King’s digital presence. May 17, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Burger King has been a staple of American fast food for years. But with the rise of social media, the brand has consistently differentiated itself from the competition and made
May 16, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I work for a company that developed software called RepairDesk which helps machine-mending owners manage their businesses. I was in charge of content development for their website, social media and other channels. Even though I was writing for repair shop pros, I had never spoken
May 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. It seems that everyone is writing a business book these days. And months of lockdown have only added coal to creative fires as business people finally put in the time on “that book I’ve had in me for years.” Alas, too
May 13, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. A media outlet covered your business or published something you wrote. Time to sit back and let the leads roll in, right? Only if you want to leave most of the value on the table. While press coverage does lead to
Podcasts, specifically, have exploded in recent years, and Clubhouse trying to become the YouTube of audio. Are you already taking advantage of these platforms? May 17, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their
May 17, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. With shoppers buying more online than ever before, a direct-to-consumer approach has increasingly become the model of choice to build a winning consumer brand. When I first launched Schmidt’s Naturals in 2010, my distribution strategy was as direct-to-consumer as it gets
May 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Humans seem hardwired to consume and enjoy stories. Fictional stories shape the way we think, affect how we act and influence our choices. One study revealed that “good storytelling” increased cooperation within a Filipino hunter-gatherer population. And Alexander the Great slept with a
There’s no doubt account-based marketing for large enterprises is invaluable. If it’s used strategically, it can benefit an entire organization from the top down. May 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. There are thousands of articles, webinars and infographics out there that dive into all of the benefits of
If you plan to make purchases in the eighth edition of Hot Sale 2021, the AMVO gives you the following recommendations to use your cell phone safely. May 14, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The Hot Sale 2021
Transparency and empathy build trust and create a sustainable competitive advantage for your company. May 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Often when we talk about trust, it’s in the context of something that’s been lost — and the massive costs involved. In 2018, Accenture did a survey