Marketing News

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Business-to-Business (B2B) public relations (PR), especially B2B tech PR, requires a certain finesse. From enterprise software to logistics systems to zero-party data collection, the products and services that B2B companies sell don’t always lend themselves to snappy headlines

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Whether you’re a first-time entrepreneur or plotting your next big product launch within your current company, any new project requires a considerable amount of pre-planning before it’s ready for the public. But amid the excitement of a

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. From customer support bots to social media bots that respond to comments and questions automatically, the age of artificial intelligence in marketing is already here. However, because of how ingrained AI has become in our everyday

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Twitter will now allow content creators to receive tips in the form of bitcoin from their followers and will launch a fund for users who are leaders in

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. With over 1 million new tracks dropping every six weeks, it’s never been more crucial to stand out as an artist. Many artists upload their music and release it on all platforms without further steps to get

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Although other competitors have tried to unseat it, Netflix retains its position as the strongest streaming platform in the world. Perhaps that is why you can afford to

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. It’s loved. It’s hated. It’s promoted and criticized. And in my opinion, it’s misrepresented and misunderstood. Link building, in the general sense, is a marketing tactic closely associated with search engine optimization (SEO). The idea is simple.

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. As a creative agency that works with several brands in the travel and tourism industry, my company has had to make drastic changes in how it positions the messaging and approach of our clients during the Covid-19

In the next episode of Comparably and Entrepreneur’s Leadership Lessons series, host Jason Nazar speaks with a woman shattering the glass ceiling of an industry dominated by men, Maggie Timoney of HEINEKEN USA — the nation’s leading high-end beer importer and a subsidiary of Heineken International. From a single brewery in Amsterdam nearly 150 years

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The publishing industry has undergone a radical transformation in recent years. Gone are the days where the traditional means of publication are the only options for aspiring writers. Self-publishing has taken the world by storm, but

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. There’s a common adage you’ll hear marketers say: Spend as much time promoting your content as you do creating it. It applies to your email newsletter, too. As an important part of your marketing program, the

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. There will always be forces that throw your plans by the wayside and recalibrate — whether they take the form of political changes, a natural disaster, a cultural shift or a once-in-a-lifetime pandemic. So for marketers,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Global email users are estimated to reach around 4.6 billion in 2025, and digital marketers are reveling in that news. Email marketing continues to be one of the highest ROI communication channels in 2021, and that

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. John Lee Dumas (JLD), founder and host of the Entrepreneur on Fire podcast and author of Common Path to Uncommon Success, has some great entrepreneurial lessons in his book that we can apply to cold calling. When John

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Did you know that 68 percent of online experiences begin with a search engine? While many people certainly know exactly where they want to end up, many don’t, which presents companies with a unique opportunity to capture

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. This article was updated on September 17, 2021 You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The butcher shops are a necessary stop when you visit Matamoros, Tamaulipas , because every good Mexican knows that in

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. These days, 91 percent of B2B marketers and 86% of B2C marketers consider content marketing essential to their business. While that’s certainly proof of the value of content marketing, it also presents a problem. If so many

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Podcasts can be an amazing marketing tool, giving you increased publicity and a built-in platform to advertise your products and services. Over the last decade or so, podcasts have grown from niche hobby to mainstream media