Marketing News

Entrepreneurs have a lot to learn from Burger King’s digital presence. May 17, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Burger King has been a staple of American fast food for years. But with the rise of social media, the brand has consistently differentiated itself from the competition and made
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May 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Analysts are forecasting the advertising industry is surging back this year.  Brian Wieser from GroupM predicts ”In 2021, the American advertising industry is poised to regain all that it lost in 2020 and more.”  As a business owner and entrepreneur, that can be
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May 16, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I work for a company that developed software called RepairDesk which helps machine-mending owners manage their businesses. I was in charge of content development for their website, social media and other channels. Even though I was writing for repair shop pros, I had never spoken
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May 17, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. With shoppers buying more online than ever before, a direct-to-consumer approach has increasingly become the model of choice to build a winning consumer brand. When I first launched Schmidt’s Naturals in 2010, my distribution strategy was as direct-to-consumer as it gets
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May 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Humans seem hardwired to consume and enjoy stories. Fictional stories shape the way we think, affect how we act and influence our choices.  One study revealed that “good storytelling” increased cooperation within a Filipino hunter-gatherer population. And Alexander the Great slept with a
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There’s no doubt account-based marketing for large enterprises is invaluable. If it’s used strategically, it can benefit an entire organization from the top down. May 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. There are thousands of articles, webinars and infographics out there that dive into all of the benefits of
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