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Opinions expressed by Entrepreneur contributors are their own. As we know all too well, change is inevitable. However, the changes the world has been going through lately make PR more challenging than ever before. In addition, digital media trends are ever-changing, so crafting a solid PR strategy is all the more daunting for those without

Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing, it can be difficult to know where to start. This is especially true for small businesses that are just starting out and who may not have the time or resources to invest in expensive software. Marketing Cloud is a great solution for

Opinions expressed by Entrepreneur contributors are their own. First and foremost, a definition of terms should be in order. A blockchain is a growing list of records, called blocks, that are linked together using cryptography. Each block contains a cryptographic hash of the previous block, a timestamp and transaction data. Blockchain doesn’t equal crypto, but

Opinions expressed by Entrepreneur contributors are their own. You would think that in this age of organic, vegan, plant-based, natural, fresh, farm-to-table, healthy and nutritious foods, a product made from processed pork that comes in a can and was eaten by soldiers in World War II — not exactly the best era of food nutrition — would be

Search engine optimization is one of the most essential tools business owners should utilize in 2022. What is it? Simply put, search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Calendar – Calendar Search engines use bots to

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a supersaturated marketplace, every business needs to find a way to differentiate and stand out from the

Opinions expressed by Entrepreneur contributors are their own. A dazzling LinkedIn account is an invaluable asset for professionals and almost necessary for networking purposes. The website currently hosts nearly 740 million accounts, and all it takes is a few costly mistakes to make your professional peers roll their eyes and move on to other profiles.

Opinions expressed by Entrepreneur contributors are their own. Selling and advertising successfully on Amazon takes time, energy and specific knowledge of Amazon’s SEO and keyword system. Because of the complicated nature of selling on Amazon, there are plenty of misconceptions out there that can derail your sales strategy and leave you far behind your competitors. We’ll dispel four

Opinions expressed by Entrepreneur contributors are their own. Last year, more than 1.8 billion people used Facebook Groups every month. There are over 70 million admins and moderators running active Groups, and as I am writing this, a new Facebook Group or other community is born somewhere on the Internet. And that follows: Since the

Opinions expressed by Entrepreneur contributors are their own. User acquisition efforts simply are not what they used to be for brands, largely due to a long list of recent changes. On the customer’s side, there have been lifestyle pivots, including an end to quarantines and shelter-in-place orders. From the business side, changes between ad networks

Opinions expressed by Entrepreneur contributors are their own. Out-of-home (OOH) advertising allows brands to meet people where they are in the real world and drives them to take action. Although down in numbers last year since so many Americans spent unusually high amounts of time at home, OOH recovered swiftly in 2021. Recent figures from

Opinions expressed by Entrepreneur contributors are their own. Selecting SEO software is not easy – it is quite expensive and you are to make sure a given tool will satisfy your business needs and provide you with complex, in-depth stats on how your and your competition’s websites are performing. A good SEO software app should keep track

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence (AI) is quickly changing the world. As an emerging area of study, it has already found many applications in business, technology and society. AI is the idea that machines can mimic human intelligence to perform tasks like image recognition or natural language processing. AI refers to

Sometimes, all it takes to turn a bright idea into a breakthrough business is a run-in with the right person. Bobbi Brown/Gail Federici For Bobbi Brown, in 1991, it was a rendezvous with a man of science. “I met a chemist accidentally and asked him if he could make this dream lipstick,” she says. “He

The scene opens in hell. We see flames. We hear screams. Then the camera closes in on Satan himself — big horns, giant pectorals, bright red skin — as he slumps over on his throne. His phone buzzes. He glances at the screen. “You’re a match!” it says. Satan perks up, eyes wide in amazement.

Opinions expressed by Entrepreneur contributors are their own. Great businesses don’t happen by chance. The secret sauce hat achieves greatness is a commitment to excellence — the principles and practices of hard work, resiliency and an unwavering dedication to improvement. This commitment needs to be renewed every single day. Why? Because everything that comes at you

Opinions expressed by Entrepreneur contributors are their own. We are transitioning to a post-pixel world. Known to some as the cookie apocalypse, this shift has presented the opportunity to drastically change the way organizations operate, especially as direct-to-consumer brands. After all, D2C companies rely on individuals for sales. In the absence of cookies, which gain

Opinions expressed by Entrepreneur contributors are their own. With the pandemic seeing global ecommerce sales grow significantly, we are in the midst of another ecommerce boom. As a result, the share of ecommerce as part of total retail jumped from 13.8% two years ago to 19.8% in 2021. This share is expected to reach 24.5%