Marketing News

Opinions expressed by Entrepreneur contributors are their own. Take it from me: rebrands are exciting — full of a fascinating mixture of promise and chaos — but they can also become total messes if not executed with precision and proactivity. The trouble is that this task happens so rarely in a company’s journey that few people

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded marketplace, it can be difficult to make your business stand out. That’s where great design

Opinions expressed by Entrepreneur contributors are their own. For many business owners, brand reviews on sites like Yelp, GMB and other review platforms may sometimes seem a little like background noise — unavoidable and always there, but also easy to lose track of or forget about, particularly with so much else involved in managing a competitive enterprise. 

Opinions expressed by Entrepreneur contributors are their own. People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your aim should always be to give your customers such a great experience that they become walking, talking

Opinions expressed by Entrepreneur contributors are their own. It’s long been said that customers don’t make purchases for the “features and benefits” of what a product or service has to offer. Rather, they purchase when they truly feel something will solve a problem that’s causing them a real pain. If you can effectively convince a

Opinions expressed by Entrepreneur contributors are their own. You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to grow their customer leads. Newsletter sponsorships can transform your marketing strategy, allowing your business to reach millions of customers. Add newsletter sponsorships to

Opinions expressed by Entrepreneur contributors are their own. In the language of the Ancient Norse, “brandr” meant “to burn” — a word that was ultimately adapted to “brand” in English. At that time (and as far back as 2,000 BC at least), it meant marking cattle in a distinctive way, but in the early Industrial

Opinions expressed by Entrepreneur contributors are their own. Though infinitely better than 2020, 2021 had its own unique challenges. With 2022 off to its start, it’s a chance to start fresh and do all the stuff we swore we’d get done every other year. Whether personal or professional, the new year is a time to set

Opinions expressed by Entrepreneur contributors are their own. Public relations is the most misunderstood function under the marketing-communications umbrella. Even with businesses that have a general understanding of PR, there are still some massive misconceptions. The most troubling one is the idea that it’s all just free advertising. What’s worse is that industry professionals have done little

Opinions expressed by Entrepreneur contributors are their own. As a financial advisor, the goal is to see clients’ investments grow, and their word of mouth used to serve as a principal marketing vehicle for those in the field. But what if there are days, weeks, when there are no new clients: How can you best

Takeaways from this episode: Obstacles are Opportunities – When Garry plateaued as a CEO he didn’t pout, he pivoted. When COVID hit 45 days after the doors opened to his new passion project, he didn’t close the Kissaki, he brought Kissaki to everyone who wanted it. Do it Yourself – As a president during the

Opinions expressed by Entrepreneur contributors are their own. If you’re looking to launch a startup, there’s no better time than now. The startup world is buzzing with activities and opportunities that have never been available before. However, launching a startup can be difficult for those who don’t know the first thing about it. Here are

Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. More than 3.8 billion people use social media every day. That’s around half of the world’s population. It’s

Opinions expressed by Entrepreneur contributors are their own. So you’ve heard of AI writing assistants, but how do they work? AI writing assistants are software tools that automatically generate content for a set of parameters. They are designed to automate the process of generating content for specific topics or industries. Their job is to improve

Opinions expressed by Entrepreneur contributors are their own. It’s been just over one year since I helped to produce a globally televised KISS concert in Dubai on New Year’s Eve 2020. We brought people from all over the world to collaborate with people from the local community to create a diverse and unforgettable experience that

Cardi B fans everywhere know these lyrics: Got a bag and fixed my teeth, hope you hoes know it ain’t cheap. They’re from “Bodak Yellow,” the rapper’s breakout song. But they’re also validation for Cardi’s dentist, Catrise Austin, whose entrepreneurial ingenuity led her to fix those teeth. Courtesy of Dr. Catrise Austin Years ago, as

Opinions expressed by Entrepreneur contributors are their own. Do you know what every human on the planet has in common? A story. Whether it’s one of defeat or victory, we all have a narrative that’s responsible for bringing us to where we are. For many, some of these stories may feel a little broken, or