Marketing News

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Giveaways meet three main objectives: to publicize different brands or accounts at the same time, grow the community quickly through anchor accounts and obtain a winner that motivates others

Opinions expressed by Entrepreneur contributors are their own. According to LinkedIn, the platform has 800 million members in more than 200 countries and territories worldwide. It’s the home for decision-makers, corporate executives, entrepreneurs and employers to connect, collaborate, recruit and share their thought leadership in a particular industry or area of expertise. But did you know

Opinions expressed by Entrepreneur contributors are their own. What is artificial intelligence (AI)? Artificial intelligence is a rising technology in today’s world and is already being used in many ways. From self-driving cars to language translation software, AI has proven to be so much more than we thought it was in the past. AI is

Opinions expressed by Entrepreneur contributors are their own. The strategy of optimizing brand communication based on customer information may appear very simplistic at first sight. But the layers it encompasses are anything but simple. Customer communication and engagement is the starting point, but the focus should be on collating deep insights into customer preferences, needs, demands and analysis to craft strategy. 

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. No one can doubt that Mattel is one of the great toy brands in the world and that its products have been present in the childhoods of many adults who today consume products that appeal to nostalgia.

Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered by some individuals and companies grow at such an increased pace? Other than pure discipline and a strong work habit, one of the biggest hacks for growing your company is the ability to create exposure and credibility. Having trust with your audience and

Opinions expressed by Entrepreneur contributors are their own. As defined by Hotjar, conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This action may be anything from scrolling through the entire page, filling up a form, adding a product to a wish list or buying a

Opinions expressed by Entrepreneur contributors are their own. The pandemic has caused a worldwide shift in the habits of consumers, workplace settings, travel opportunities and our overall day-to-day lives. Many businesses have had to completely overhaul their operations to adjust and accommodate for lockdowns, social distancing and Covid-19 outbreaks, forcing them to implement a new

Opinions expressed by Entrepreneur contributors are their own. The digital infrastructure in Latin America is evolving, while demand for streaming entertainment is raging due to the pandemic. Though the OTT (over-the-top) space is relatively nascent there, it is poised for growth. This forces established content providers on par with early-stage publishers to redirect their efforts

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Cortesía Mercado Libre The fundamental principle to grow your store is to offer products that are not simultaneously found in Mercado Libre and that also allow you to earn

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. LinkedIn is a social network that many have but few people get all the “juice” it has. This platform not only serves to see what your friends are working on, it allows you to make professional contacts

Opinions expressed by Entrepreneur contributors are their own. When it comes to brands on TikTok, the most popular ones seem to share some secret ingredient that makes them more watchable, engaging and relatable. They’re not all recipes, even though some of them might guide you to make the neatest folded tortilla wraps or the creamiest

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Philip Kotler is recognized worldwide as the father of modern marketing , thanks to his model of the 4Ps: Product, Place, Price and Promotion . Today he tells us what to add to this model to be

Opinions expressed by Entrepreneur contributors are their own. Buddy: “You can’t count on anyone especially heroes!” Mr. Incredible: “I was wrong to treat you that way, I’m sorry”. Buddy: “See now you respect me because I am a threat that is the way it works, turns out there are a lot of people, whole countries, that want respect

Opinions expressed by Entrepreneur contributors are their own. When you think of companies like Tesla, Virgin and Microsoft, what’s the first thing that springs to mind? I’ll give you a hint — it’s probably not going to be their products. More often than not, it’s their founders; Elon Musk, Richard Branson and Bill Gates — unless of

Opinions expressed by Entrepreneur contributors are their own. You’re working busily on copy for your company’s website, fully aware of how important it is, but for some reason, the process is going in the wrong direction. Sentences are getting wordy, rambling and unfocused, and you don’t know where things went wrong. What happened to the

Opinions expressed by Entrepreneur contributors are their own. Real estate is unquestionably lucrative: a single sale can land you a fortune, and statistics from the National Association of Realtors certainly indicate a robust market. October, 2021 existing home sales were a stunning 6.34 million, with median sales prices up 13.1% from the year prior, and

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. In the holiday season and Christmas Eve , all commerce is revolutionized; consumers too. Sales, interest in buying and advertising campaigns and marketing actions carried out by companies are increasing. Depositphotos.com When November rolls around, merchants start