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Opinions expressed by Entrepreneur contributors are their own. In my 20+ year career as an entrepreneur who’s built, acquired, and sold numerous successful businesses, I’ve observed several factors that can take an otherwise amazing team and viable business idea and drive it into the ground: Not fully understanding who you serve (who your customers are).
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Opinions expressed by Entrepreneur contributors are their own. Building strong business connections has always been a cornerstone of success. Creating meaningful relationships and nurturing professional bonds with a wide variety of people can unlock exciting opportunities and collaborations, driving growth, influence and impact. But as I keep telling my students, while human communication hasn’t changed
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Opinions expressed by Entrepreneur contributors are their own. After being bombarded with traditional advertising for decades, consumers today are fatigued from facing digital advertising at every turn. As a result, their behaviors and preferences have evolved. Customers today do not want advertisements forced upon them. They seek authenticity. They don’t want to buy from a
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Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Readwrite.com The world of podcasting has seen explosive growth over the past decade. We are a little more than halfway in 2023; the number of podcast listeners has reached 464.7 million, a number that continues to rise. With this rapid expansion, creators
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Opinions expressed by Entrepreneur contributors are their own. The process of content optimization and marketing is a really broad and extensive one that could use millions of pages. The methods that specialists implement to improve and optimize their content are never-ending. Many new methods are now emerging, thanks to novel technologies that pave the way
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