Marketing News

Opinions expressed by Entrepreneur contributors are their own. Positive testimonials are arguably the most powerful marketing tool any business can equip. It’s no secret word of mouth can drive business growth, even if no other marketing systems are in place. However, the absence of great testimonials or prominent negative reviews can be detrimental. A lack

Opinions expressed by Entrepreneur contributors are their own. In the world of search results and social media, just one misstep or unfortunate event can quickly escalate into a full-blown public relations (PR) crisis, posing a real threat to your company’s reputation and bottom line. That makes it essential to be prepared for potential PR problems

How do you drive a big yellow school bus with 70 kids goofing around in the back every day? “You just gotta tune out the noise,” shrugs Marllury Urbina, who’s been doing it in and around San Francisco for 22 years. She’s always loved the job, but it’s come with stress. Out the door at

¿Sabías que hay más de 4,620 millones de usuarios activos en redes sociales en el mundo? Con una audiencia tan masiva, no es de extrañar que las startups estén aprovechando el branding en las redes sociales para crear una fuerte presencia digital y hacer crecer sus negocios. Pero la competencia es feroz y debes aplicar

Opinions expressed by Entrepreneur contributors are their own. Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because it’s an authentic and effective way to

Opinions expressed by Entrepreneur contributors are their own. Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less. The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time and money work the same way in

Opinions expressed by Entrepreneur contributors are their own. Hispanic Heritage Month celebrates the Hispanic communities’ rich culture, history and contributions. In the business world, it is an opportunity for organizations to celebrate the Hispanic community by reaffirming their commitment to this group through strategic partnerships, charitable contributions and marketing campaigns. Here are three companies that

Opinions expressed by Entrepreneur contributors are their own. There’s no denying it: A fast-changing and often dizzying component of any digital marketing program is now artificial Intelligence. In assessing this reality, I’ve found it possible, and empowering, to keep my traditional marketing boots laced up — I just equip them with AI-powered rocket boosters. Because,

Opinions expressed by Entrepreneur contributors are their own. Starting an email marketing program is one of the smartest things a business can do. More than half of the planet uses email, and 61% of consumers prefer to hear from brands via email. While sending email newsletters and campaigns isn’t brain surgery, it’s easy for bad

Opinions expressed by Entrepreneur contributors are their own. You’ve worked with your internal team or a PR agency to create a clear marketing strategy. You have your list of dream media outlets. You identified your customer persona and the media they consume. However, beyond these big-picture elements, there are still more granular details that need

Opinions expressed by Entrepreneur contributors are their own. Hi, Barbie! The “Barbie” movie was magic in a bottle (or, more aptly, magic in a box with a cellophane front), but not for the reasons you think. Its box office didn’t break $1 billion just because of its great branding — it was a fantastic product,

Coca-Cola se dirige al año 3000 y está utilizando a la inteligencia artificial (IA) para llegar allí. El gigante de los refrescos presentó su nueva Coca-Cola Y3000 el martes como la más reciente creación de edición limitada de Creations, un programa que utiliza sabores y branding no tradicionales dirigidos a atraer a un público más

Opinions expressed by Entrepreneur contributors are their own. To stay competitive and meet growth goals, a business needs an effective marketing program, of course, but the ways we reach and connect with prospective clients and customers have radically changed over the last few years. Today’s marketing needs are exponentially more nuanced and complex than yesterday’s

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. In today’s fast-paced digital landscape, where advertisements flood every corner of the internet, capturing the genuine attention of potential customers can often feel like a daunting challenge. However, in this digital transformation era, a compelling marketing strategy

Opinions expressed by Entrepreneur contributors are their own. Many people often worry that their competitors are out-spending them with their online advertising campaigns and leaving them in the dust as a result. Instead of worrying about how much your competitors are actually spending, the technique below will get your competitors’ budgets working for you instead.

Opinions expressed by Entrepreneur contributors are their own. Starting a new business is an exhilarating journey filled with opportunities and challenges. As a new business owner or startup entrepreneur, wearing multiple hats is often the norm. Among these, the role of marketing is paramount, as it lays the foundation for brand recognition, customer engagement and

Opinions expressed by Entrepreneur contributors are their own. Direct marketing is a promotional method that delivers information about your company, product or service directly to your target audience, bypassing traditional advertising intermediaries. Essentially, it’s about direct communication with consumers, which is vital for your business’s success. Shuhari, a concept from Japanese martial arts, describes the

La innovación es la fuente de diferenciación crítica en los mercados competitivos. Desafortunadamente, la innovación se ha convertido en una palabra de moda que, en la práctica, parece significar mayor creatividad, o peor aún, mejoras incrementales. Esta confusión ha tenido un efecto perjudicial innegable en las empresas y los consumidores por igual. La creatividad es