Social Media

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The importance of digital to your organization’s success can’t be overstated. And yet I repeatedly encounter large brands — who should really know better — making mistakes with their digital teams.  Why does this keep happening?

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Today, the word “influencer” can mean anything from content creator to speaker, industry icon, author, musician, and even reality TV celebrity. To some, it could mean someone who has amassed a large following on social media. But

Opinions expressed by Entrepreneur contributors are their own. “What do you do that you earn six figures? It seems like a lot of people make a lot of money and it seems like I’m missing out on something. So those of you that do, whats your occupation that pays so well?” Reddit user fidgit86 posed

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that public relations are all about relationship building (hey, it’s in the name). Traditionally, relationship building was done through mixers and coffee chats with journalists. I still remember the number of free dinners I was offered in my years as a journalist! Enter social

Opinions expressed by Entrepreneur contributors are their own. Almost every day I catch myself doing it. I’m mid-scroll when I realize: I don’t remember how long I’ve been swiping, but what started as catching up on my friends’ summer vacations has led me to a sponsored post.  And, bam! — I’m unconsciously going through the

September 5, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Audio content is all the rage these days. From podcasting to Clubhouse, many businesses are making it part of their content strategy. However, they aren’t the only options for those looking to become part of the audio space. What is Twitter

How Discord is making a push to go mainstream and become the future of social media. September 4, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. What does Danny Devito have to do with the future of social media? The actor appears alongside rapper/actress Awkwafina in an ad campaign for Discord.

Content and marketing trends change, and so must your social tactics. September 4, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. While social media content is crucial for developing strong connections and brand awareness, you also need to remember that your audience wants to participate. If you’re simply posting your content,

September 4, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Starting a clothing line is an exciting endeavor, but it’s also challenging. It would be best if you considered all of the aspects that go into starting and running a clothing brand before you dive in headfirst.  Take the following steps

Benchmarking is an essential practice for staying ahead of the competition on social media. September 3, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media marketing can all be a bit of a haze, especially if you’re going into it with an untrained eye. Your posts are getting interactions, but

September 3, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. You may not realize it, but you are running a media company. You are, I am, and every other entrepreneur is as well.  The reality is that we all are — whether we want to or not. This is because of how the

Audio-only apps are relatively new, but they’re worth the investment of time. September 2, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Clubhouse launched in early 2020, right when “shelter in place” laws were taking effect. Some months later, other audio-only apps launched as well. I remember when “everyone” hadn’t heard

September 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The online ecosystem is becoming increasingly crowded. The majority of adult consumers are shopping online now, some exclusively, and new brands are launching daily. Competition for consumer attention online has never been higher. Brands need to use every competitive advantage they

Relationship marketing builds loyalty. Show customers that you care about the person and not just the purchase. September 1, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Modern digital marketing strategies have created blurred lines between advertising, public relations and sales. Businesses that focus primarily on strictly compartmentalized approaches, hard sales and rigid

Here’s how to take advantage of the platform that offers customers easy access to impulse buys and hard-to-locate items. August 31, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Social commerce sells products directly through social-media networks. It differs from social-media marketing because you’re not redirecting users to an online store but

August 27, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. The first thing I said to Jake Paul when we sat down together at his home in Dorado, Puerto Rico was “thank you,” because he’s part of the reason I started boxing a few weeks ago.  As someone who has dealt with

August 27, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook groups are some of the most beautiful communities. Nearly 1.5 billion people are using them every month. They’re also a great space to build brand awareness, share exclusive offers and events, and create lasting relationships with your audience. The best part is how

Influencer marketing has emerged as one of the more effective marketing channels in today’s ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating.  In this on-demand webinar, Jason Falls, author of the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, will walk you through the six