Social Media

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Coaches and other experts, let’s talk straight — if your audience is not highly targeted, you are wasting a lot of time and money to get very little in return.  The biggest issue is when you connect
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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Facebook has grown from a plucky social
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. KC Wineworks The busiest place in most cities is downtown, where, according to Petula Clark, everything’s waiting for you. In Kansas
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. As a small business owner, time is elusive, and too often marketing tends to fall to the back burner. Owners are so busy running businesses, honoring family commitments and the million other things they need to
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Let’s start with a quick pop quiz: Does your brand’s Facebook page routinely roll out posts that generate next-to-no engagement? Do you sometimes question whether your target audience is seeing your Facebook posts at all? Do
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. So, you survived the seven-hour social-media blackout on October 4, 2021. It was probably frustrating; you wanted to scroll endlessly to get through another Monday of sending emails and strategizing. Social media gets a lot of flak, and there’s no shortage of
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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. More than one billion people use Instagram
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You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Next week, Facebook may forgo its household name.  KIRILL KUDRYAVTSEV | Getty Images According to a report posted by the Verge on October 19, the social media behemoth is planning to rebrand as it shifts its focus on building the metaverse. Facebook CEO Mark Zuckerberg plans
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Concerns surrounding social media and its effects on mental health have long been a topic of conversation. Perfectly curated feeds, edited photos and the desire to go viral — or at least get a decent amount of
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Social media has become one of the primary sources of communication and connectivity with everyone. Social media includes everything from entertainment, news, podcasts and advertising to marketing and networking. The list is, however, not limited to these activities
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In today’s digital era, social media has become one of the most important marketing tools in a company’s business-growth strategy. It’s so common it seems nearly taboo if you’re a business owner and your company has yet
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The internet brought many benefits into our lives, but it also came with new concerns, such as misinformation and fake news. Readers are growing wise to the deceptions out there, and they are increasingly hungry for
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When franchisees buy into a system, they can generally rely on the parent brand’s name recognition and business processes. But here’s something a franchisee should not rely solely upon: the parent brand’s social media marketing. Rassco | Shutterstock Why? Because doing so misses out on the real opportunity of social media. It isn’t just to
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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Everybody’s on social media these days. Seriously,
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Last year I made a bet with a friend. We did a 30-day challenge to see who could get the most TikTok followers. I handily won and kept it up. Within 6 months I’d gone from
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. According to Instagram’s official website, verification “is a tool to help people find the real accounts of public figures and brands, and it means we verified this is a notable and authentic Instagram account.” It was
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