Social Media

Opinions expressed by Entrepreneur contributors are their own. It’s been written countless times already, but the pandemic has changed virtually every industry, and has had a uniquely fierce impact on the marketing landscape. In today’s digital and 24/7 media world, as it adapts to a seemingly ever-changing “new normal,” marketers must be quicker than ever to

Opinions expressed by Entrepreneur contributors are their own. When I started HydroJug, one core value stuck out above everything else — we wanted to add value. I wanted our products to improve the way people lived and for our partners to grow because of our connection. I’ve implemented this mission of adding value in every aspect

Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds complicated, but simply means an automated way of selling or buying digital advertising. A surging number of marketers are diverting

Opinions expressed by Entrepreneur contributors are their own. Look up “collaboration” in a dictionary, and the definition is straightforward enough: “working together to achieve a goal”. In business, that goal is growth, and leaders have long been looking for ways to improve team cooperation to get there. When digital options like FaceTime and Google Hangouts

Two decades ago, Sam Zien was at a crossroads in his career.  Aspiring to leave his 9 to 5 and become a content creator in the travel space far before it was trendy, the devastation surrounding the 9/11 attacks put his plans on hold.  Dejected and confused, Sam saw a piece of content that was

Opinions expressed by Entrepreneur contributors are their own. Building a blog’s loyal following and then turning that audience into revenue takes effort, time and patience. But you can do it with the right planning, marketing funnels and content development.  Here’s how to ether make a few hundred dollars a month, turn your online brand into a full-time job, or run an established company

Opinions expressed by Entrepreneur contributors are their own. In a nutshell, a sports organization provides services, which it must sell to prospective business partners and sponsors. The organization must continually convince sponsors by showing it has something profitable to offer. Furthermore, a sports organization’s predicted success is a determining factor for receiving funds, the number

Opinions expressed by Entrepreneur contributors are their own. The digital marketing landscape has undergone a drastic shift. No longer can marketers rely on traditional marketing channels of search and social. The costs are rising, and profit margins are diminishing. Given this, DTC brands will find it daunting to capture high lifetime value (LTV) customers, and

Opinions expressed by Entrepreneur contributors are their own. Consumers sure do love their video — particularly on social media. No fewer than eight in 10 people told Pew researchers they regularly spent time on YouTube. And among younger millennials and Generation Z, who make up about 40 percent of global buyers, according to McKinsey, more than half hang out on

Opinions expressed by Entrepreneur contributors are their own. With its fast-paced, attention-grabbing short-form video content, TikTok has become the fastest growing social media platform in 2021. Like most social media platforms of recent years, TikTok also heavily favors early adopters.  With some creators receiving millions of views on the first or second post with next

Opinions expressed by Entrepreneur contributors are their own. Social media has helped us build relationships with more ease. Platforms such as LinkedIn, Facebook and Instagram can add value to our lives if used correctly, while webinars, online workshops and online talk shows have connected the speaker and the participants. However, all these online exchanges have presented

Opinions expressed by Entrepreneur contributors are their own. The Facebook platform alone (never mind WhatsApp and Instagram users) sports a global audience of 1.9 billion people monthly, according to the company’s own figures — not bad at all for a project that was founded in a college dorm room at the turn of the century.

Opinions expressed by Entrepreneur contributors are their own. If you want your business to flourish in this day and age, you have to establish online authority in your field. However, being an online authority is not just being an opinion maker on a specific topic. It implies that you make an effort to gather all

A series of smash-and-grab robberies at retailers in the Bay Area and outside Minneapolis were planned on social media and carried out by people who frequently didn’t know each other, law-enforcement officials investigating the crimes told The Wall Street Journal. Snapchat was one of the various social-media apps and messaging services used in the attacks,

Opinions expressed by Entrepreneur contributors are their own. At the time of writing, Elon Musk has 59.9 million Twitter followers while Tesla has 10.9 million. Social media reflects real-world sentiments. Musk, a social-media-savvy tech billionaire, is overwhelmingly more popular than Tesla. It demonstrates that the public is often more interested in the person behind the brand than the

Opinions expressed by Entrepreneur contributors are their own. Considering that 72% of Instagram users have made fashion, beauty or style-related purchases after seeing something on Instagram, there’s no better time to show off your brand and products to the world.  With a base of 1.07 billion active users, it’s no surprise that over 200 million

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The digital marketing landscape has been increasingly dynamic, to put it mildly. Pandemic-related restrictions and data security/privacy regulations made hundreds of companies the reexamine old strategies and platforms for ad placements, but what should savvy marketer

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. This story originally appeared on The Epoch Times Instagram said it has ramped up teen safety measures in its popular photo-sharing app, with the announcement coming as the firm’s chief executive is set to testify before Congress and following bombshell reports that it was aware of