Social Media

Opinions expressed by Entrepreneur contributors are their own. TikTok is the reigning and possibly longest-running star of social media. In 2021, TikTok achieved a record-breaking 656 million downloads (leaving the second-place platform, Instagram, in the dust by 100 million) and remained the only social media app besides Facebook to surpass three billion downloads. But TikTok’s

Opinions expressed by Entrepreneur contributors are their own. A critical piece of my role at Meta is talking to small business owners about their wins and, most importantly, their challenges, so that we can take those learnings to better serve the SMB community. And while all small businesses are unique, in many cases, their challenges

Opinions expressed by Entrepreneur contributors are their own. Twitter originally introduced social media verification to authenticate the identity of public figures and celebrities. Since then, verified users also include businesses, brands, influencers, activists and journalists. There are many benefits to having your social media accounts verified. First of all, the blue check confirms that you

Opinions expressed by Entrepreneur contributors are their own. Sending follow-up emails can be an excellent way for entrepreneurs to build relationships, get their foot in the door with potential clients and grow their businesses. It’s essential to know how to use this option correctly and send at the right time. Use the following examples to

Opinions expressed by Entrepreneur contributors are their own. Online communities are the bread and butter of consumer engagement today. Communities allow like-minded people to engage on topics that they both relate to. But most importantly, an online community brings life and authenticity to the conversation. It doesn’t feel forced and has no pretense — communities

Opinions expressed by Entrepreneur contributors are their own. With inflation rising, everyone is looking for different ways to earn extra money. One of the easiest and most convenient ways to make some extra money on the side is through social media. In this article, I am going to go over the different ways you can

Opinions expressed by Entrepreneur contributors are their own. Instagram “saves” were released in 2017. Now, it has become a popular metric among influencers and brands. The purpose of Instagram saves is to bookmark the posts users like to look back on later. It also allows the user to categorize their bookmarks as collections. But what’s

Opinions expressed by Entrepreneur contributors are their own. In today’s era of transparency across the web, consumers are gaining more access to the facts and opinions of businesses. From social media channels to the ecommerce realm, there is a plethora of information to digest — and consumers make informed decisions based on this data. The

Opinions expressed by Entrepreneur contributors are their own. Instagram, which simply began as a photo-sharing app, has evolved into a powerful digital marketing tool, thanks to brands and influencers using it to reach a wider target audience. Today, Instagram has more than a billion active users per month. Approximately 80% of these users follow a

Instagram users who recently opened the app may have thought they were in the wrong place — because, well, the platform’s new interface looks very similar to TikTok‘s. Instagram’s new full-screen feed version, which is still in its testing phase and only available to a small percentage of users, has received criticism from the start,

Opinions expressed by Entrepreneur contributors are their own. Active Instagram users and influencers can earn thousands of dollars per post. But some users struggle to see their follower count grow each day. Indeed, Instagrammers want to sign big, sponsored deals that can help them put in their bank account, eat the best-looking food or travel

Most people realize that there’s more than meets the eye on social media, but for some younger users, the inability to make that distinction is having serious consequences. Facebook parent company Meta Inc, which also owns Instagram, has been accused of knowing just how detrimental those effects can be. On Monday, the families of two

Opinions expressed by Entrepreneur contributors are their own. Not everyone is cut out for entrepreneurship. Getting money on your own requires a strong mindset and relentless attitude to never give up. However, a self-made mindset can be rewarding, especially if you dare to see it through. Veronica Sams One person that has embodied this mindset

Opinions expressed by Entrepreneur contributors are their own. Remember two years ago when you would make fun of people who used TikTok? Don’t worry, I did the same. And yes, I deeply regret it. Now all you see people talking about is TikTok. A lot of people struggle with creating content on the internet. They’re

Opinions expressed by Entrepreneur contributors are their own. Brit Morin was 25 when she left Google to start Brit + Co, a lifestyle and education company aimed at helping women cultivate creative confidence. Now — 10 years, $50 million in funding and 1.2 billion pageviews later — Morin’s passion is empowering more women to take

Opinions expressed by Entrepreneur contributors are their own. TikTok has become a household name in every corner of the world. The app boasts a billion monthly active users, with people from all walks of life using it to share creative content. If you’re a business owner, you may be wondering how you can sell on

Opinions expressed by Entrepreneur contributors are their own. 2019 was the year my brother Sai Karra and I first heard about TikTok. Someone had told us about Charli D’Amelio, a “TikToker” who was gaining millions of followers for performing quirky videos on the platform. Just like others around us, we didn’t think much of it

Opinions expressed by Entrepreneur contributors are their own. Flighty, anti-work, tech-obsessed, job-hopping, cooler than thou and expectations that are impossible to live up to: Generation Z, (aka the population born between 1997 and 2012, that is now 2 billion strong worldwide) has been slapped with lots of labels. With over 61 million Zoomers of working