Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp

Liveramp 20240514 1920x1080 1

Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal.

Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights. You’ll learn how Hershey’s uses data clean rooms to:  

  • Build templated queries and visualizations to scale distributed analytics across walled garden clean rooms – optimizing reach, media spend, and sales 
  • Gain secure access to high-value datasets across retail media, social, and CTV partners for smarter insights, activation, and measurement 
  • Seamlessly connect to any partner, across any cloud – unifying measurement across its advertising network

Webinar:  Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness

Date: May 22, 2024 
Time: 11 am  PT / 2 pm  ET

Save your spot now

Related stories

New on Search Engine Land

About the author


LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Visit us at

Products You May Like

Articles You May Like

Why advertisers can no longer trust Google
Google Lens and Circle to Search gains more links, facts and AI Overviews
Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video
How entity-based strategies can contribute to PPC success
TikTok now testing 60-minute video uploads

Leave a Reply

Your email address will not be published. Required fields are marked *