SEO

In August, Google introduced a new system for generating title links (the title of a search result in Google Search). “This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query,” the company explained. However, during the new

At this year’s SMX Report, I provided an overview of SEO Issues that hold us back from achieving our goals. I took a holistic look at resources, communication and mental constructs around SEO that often hinder progress. Oftentimes we look for the quick fixes that drive major ranking improvements. These still exist, but the relationships

SEO is the largest contributor of pageviews but is typically underinvested compared to paid programs. A big reason why marketers underinvest in SEO is that they don’t achieve consistent results. It doesn’t have to be that way. Join search expert Wayne Cichanski VP, search and site experience, iQuanti, as he reveals common SEO mistakes and

A year ago Google updated the company’s search quality raters guidelines, and today, it has been updated once more – this time to expand on the YMYL category, it clarified what constitutes lowest quality content, simplified the definition of upsetting-offensive and the overall document has been refreshed and modernized with minor updates throughout. In fact,

Microsoft and Yandex announced a new initiative today named IndexNow, a protocol that any search engine can participate in to enable site owners to have their pages and content instantly indexed by the search engine. Currently, Microsoft Bing and Yandex are the two search engines fully participating in the initiative but others are welcome to

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, can you imagine a search engine without a

Google’s mobile search results now offer infinite scroll, what Google is calling continuous scroll. So as you scroll, Google will not show you the “more results” button when you reach the bottom of the page, instead, Google will just load the next page of results automatically. Google said “with this update, people can now seamlessly

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and where is search marketing headed? This year’s

Google seems to be rolling out podcast-based knowledge panels in Google Search. When you search for your favorite podcast, you might see a new knowledge panel show up in the search results. Example. Here is an example for the Azeem Digital Asks podcast showing up with a new knowledge panel on the right hand side

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, if you are as obsessed with tracking the

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s rewind the clock just a few days.

Google Search Console’s public-facing testing tools will be aligned more closely to the URL Inspection tool, the company announced today. Google said it is updating these tools’ “designs and improving features to be fully aligned with the URL Inspection tool.” Which tools are impacted. Google said this is impacting specifically the AMP, Mobile Friendly, and Rich Results testing

After 18 months of heartbreak and hardship, business owners are ready to bounce back. Eight out of ten small businesses are fully recovered from 2020’s recession, and 94% are looking to partner with agencies to fuel long-term growth. Join growth expert Jen Spencer, chief revenue officer, SmartBug Media, who will share how SMBs position themselves

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, does this morning’s newsletter seem a bit off

Google has just published two new help documents to help publishers control what Google shows in the search results for the title and description of the listing. Also, Google introduced a new term for the title of a search result, “title link.” Control your title links in search results. The first document is named control

With the iOS 15 release on September 20th, AMP URLs in Google Search just stopped working. Google is aware of the issue and said the issue should be resolved soon. This is only impacting Google searchers using Google Search on iOS devices that have been upgraded to iOS 15. What happens. If you are on

Google announced it has added a new set of detailed errors to the rich results reports to Google Search Console for some sites. These are called the rich results status reports and you will see a report only if Search Console has data for that rich result type on your site, and Search Console implements

In September, I put up a poll here on Search Engine Land to see if readers would like to have an instruction in robots.txt to mark pages for No Indexation. Today I’ll present the results along with a review of what the key issues are (and why Google won’t be adding support for this). Why