SEO

In its first application, Google’s Multitask Unified Model (MUM) technology enabled the search engine to identify more than 800 variations of vaccine names in over 50 languages in a matter of seconds, the company announced in a blog post on Tuesday. Examples of search results for vaccines, powered by Google’s MUM. Image: Google. What is

The Google July 2021 core update is now rolling out, today July 1, 2021. This update will take about one to two weeks to fully roll out. Google said on the Search Liaison account “the July 2021 Core Update, previously announced, is now rolling out.” “These typically take 1-2 weeks to finish,” Google added. We

John Mueller, a Google search relations representative, posted a new video in the AskGooglebot series answering the question: how long does SEO take for new pages? The answer started off with the classic John Mueller response of “it depends,” but he dug deeper into a more precise answer. How long does it take. It can

Google said it has “significantly expanded” the help guide it has for how Google Search handles various forms on redirects. The redirects and Google Search help document use to be a few paragraphs long, but now it goes into much greater detail. What is new. The old page had general advice on the important of

Google has released the second part of the “spam update” today, June 28. The update comes after part one rolled out on June 23. “The second part of our spam update has begun today, and it will also conclude later today unless we share otherwise,” Google said. Impact. Both parts of this spam update were

When Google announced the rollout of the page experience update a week ago, Google told us that last Thursday Google would allow non-AMP pages to show in the top stories carousel. Many of us were checking to see if we could spot non-AMP content in the top stories carousel and then on Monday some of

Google is testing a new search feature that tells the searchers when the results for their query are new and thus possibly unreliable. The notice reads “it looks like these results are changing quickly.” “If this topic is new, it can sometimes take time for results to be added by reliable sources.” Vox first reported

Ever wonder how your various HTTP status codes or how your network or DNS responds to GoogleBot may impact how well your site performs on Google Search? Well, Google has published a new guide and help document detailing how HTTP status codes and network or DNS errors impact your Google Search performance. The document. You

The competition for site traffic, users’ attention and trust is constantly intensifying, and now, people have more choice than ever about where they can go to find the information or products they’re looking for. That’s why search engines like Google are emphasizing expertise, authoritativeness and trustworthiness (E-A-T) as a measure of content relevance and quality.

Google has announced yet another Search update they’re calling a “spam update.” The spam update runs today, and Google said it will also officially “conclude today.” The company also said it will once again run another spam update next week and will inform us when that update has started and concluded. These updates are one-day

Google Merchant Center has a new policy named “Inaccurate availability” that is caused “due to inconsistent availability between the landing page and checkout pages on your website,” the company said. This policy replaces the existing “Delivery issues” policy violation and goes into place on September 1, 2021. What is the inaccurate availability policy. Google explained

Shopify now allows site owners to edit their robots.txt files, Shopify CEO Tobi Lutke announced via Twitter on Friday. For Shopify sites, the robots.txt file can be edited through the robots.txt.liquid theme template. Why we care Robots.txt files tell search engines which pages of your site they can access. While this is a basic feature,

The Google June 2021 core update that began rolling out on June 2nd has finished rolling out on June 12th, the company just announced on Twitter. The announcement. Google said “The June 2021 Core Update rollout is complete as of June 12, 2021.” The June 2021 Core Update rollout is complete as of June 12,

Search engine optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. The average top blog, the company found, “gets 66.47% of its traffic from search, of which 99.77% is organic and only 0.23% is paid.” But

Google has confirmed that it made a change to show a maximum of two FAQ rich results per search result snippet in its search results. Previously, Google would show several FAQ rich results but over the past couple of days, SEOs began to notice Google limiting them to two. What are rich result FAQs. Web

Search Engine Land’s SEO Periodic Table is a mainstay in the search marketing industry. The first Periodic Table of SEO debuted in 2011, and this year, on the Periodic Table’s 10th anniversary, we have on that we believe is better than ever. Along with the traditional SEO success factors and list of search marketing toxins

Google has started to test showing an article carousel beneath the knowledge panels for some authors and journalist searches, Google announced today. This is a limited beta, only works on a limited number of U.S. mobile search for some English-language journalists. What it looks like. Here is a GIF Google shared of this feature in action:

Google is now rolling out the page experience update, Google said the rollout is happening very slowly and will take place through the end of August 2021. The announcement. Google said on Twitter “the page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be