SEO

Search Engine Land’s SEO Periodic Table is a mainstay in the search marketing industry. The first Periodic Table of SEO debuted in 2011, and this year, on the Periodic Table’s 10th anniversary, we have on that we believe is better than ever. Along with the traditional SEO success factors and list of search marketing toxins

Google has started to test showing an article carousel beneath the knowledge panels for some authors and journalist searches, Google announced today. This is a limited beta, only works on a limited number of U.S. mobile search for some English-language journalists. What it looks like. Here is a GIF Google shared of this feature in action:

Google is now rolling out the page experience update, Google said the rollout is happening very slowly and will take place through the end of August 2021. The announcement. Google said on Twitter “the page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be

Starting in June, page experience will become part of Google’s ranking algorithm alongside other search metrics to measure and rank the overall responsiveness and experience of websites surfacing in its search results. This means that more than ever before, page experience will be front and center in the race for Google’s top spot – if you

“In response to Times articles, the search giant is changing its algorithm, part of a major shift in how Google polices harmful content,” the New York Times said in its article “Google Seeks to Break Vicious Cycle of Online Slander,” published on Thursday. With what we’re referring to as the “predatory sites algorithm,” the company

Google’s mobile page experience ranking factor, originally thought to be part of May’s Core Ranking Update, will be rolling out in a matter of days. Are you ready? If not take heart. There are several weeks reserved for observation and adjustment: “Page experience won’t play its full role as part of those systems until the

On June 2nd, Google began rolling out the June 2021 core update. Early data seems to show the rollout was mostly felt a few days after it began rolling out, but as Google has said, it can take up to two weeks to fully roll out. Based on everything we have seen so far this update

If you check your core web vitals report within Google Search Console (check here) you may see an improvement to your cumulative layout shift (CLS) metrics. Google made an update in April to lower the threshold of what it takes to get a “good” green score on that metric and now, as of June 1st,

In April, Google added regular expression filtering support to some of the Search Console reports. The issue was, it only let you filter on positive matches, not exclude negative matches. Today, Google announced you can now perform negative matches using regular expressions (regex) in the performance report in Google Search Console. The announcement. Google said

We know our audience is made up of talented SEOs, which is why we’re very excited to announce that we are looking for an experienced content and SEO manager to work on Third Door Media’s flagship brands MarTech and Search Engine Land. Specifically, we are looking for someone who can help us grow our audience

Danny Sullivan of Google has announced a new broad core update has begun rolling out – this one named the June 2021 Core Update. Google added that we should also expect another update next month named the July 2021 Core Update. Historically, Google has released a core Google algorithm update every few months or so. It has

Google has published more details on its transparency policies around Google News for publishers. This has come a few months after Google quietly published new manual actions for Google News and Google Discover content policies. Google “considers what types of information an ordinary person might find helpful if they want to assess a site’s credibility”

Google announced a new addition to the performance report in Search Console, specific for the practice problems rich results. You can now see the impressions, clicks, click through rates and other metrics in the performance report by filtering the report in the “search appearance” filter. Note, you will only see the “practice problems” option if

Announcements at Google I/O last week include those by the Google Chrome Team about the availability of technologies in a session titled: “What’s new for The Web Platform.” It’s no coincidence that the two primary speakers of the session, Ben Galbraith & Dion Almaer, co-wrote a book about AJAX and Web 2.0 back in the

Google announced it is removing the generic rich results filer in the search appearance section within Search Console‘s performance report. This means you will no longer be able to see in an aggregate how your rich results are performing. Google said it is removing this filter because it has breakout filters and reports for most

Google News Showcase launched in October 2020 to offer paid licensing options to publishers. The Showcase is now available in the U.K., Australia, Germany, Brazil, Argentina, Italy, Czechia and India.  Google News Showcase is now available on desktop, according to an announcement from Alex Cox, Product Manager of News. “Now every user of Google News, regardless of what device they’re using, can see

Jeffrey Jose, a Google Product Manager, announced at Google I/O that while the Google page experience update is initially only going to be looking at mobile pages, Google is looking to bringing it to desktop pages as well. The announcement. Jeffrey Jose announced in his Google I/O talk yesterday and on Twitter. Here is that

Sundar Pichai, CEO of Google’s parent company Alphabet, previewed a new conversational model called LaMDA, or “Language Model for Dialogue Applications,” at the company’s I/O event on Tuesday. The new language model is designed to carry on an open-ended conversation with a human user without repeating information. LaMDA is still in early-phase research, with no