SEO

Google has published more details on its transparency policies around Google News for publishers. This has come a few months after Google quietly published new manual actions for Google News and Google Discover content policies. Google “considers what types of information an ordinary person might find helpful if they want to assess a site’s credibility”
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Google News Showcase launched in October 2020 to offer paid licensing options to publishers. The Showcase is now available in the U.K., Australia, Germany, Brazil, Argentina, Italy, Czechia and India.  Google News Showcase is now available on desktop, according to an announcement from Alex Cox, Product Manager of News. “Now every user of Google News, regardless of what device they’re using, can see
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Sundar Pichai, CEO of Google’s parent company Alphabet, previewed a new conversational model called LaMDA, or “Language Model for Dialogue Applications,” at the company’s I/O event on Tuesday. The new language model is designed to carry on an open-ended conversation with a human user without repeating information. LaMDA is still in early-phase research, with no
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One of the chief ways to optimize your website for users and search is to target a specific theme – represented in a unique keyword or phrase on each individual page. The keyword you are targeting for each page should be found in the page’s title tag, description tag, H1 tag, and body copy. The
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Pennsylvania-based Storage Asset Management, known as SAM, has an effective marketing strategy. Unusually, however, the company isn’t really striving to market itself. “We are actually guilty of not doing a great job of marketing ourselves. All of our growth has been from word-of-mouth and referrals. We don’t actively market ourselves as best we could.” That’s
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Schema.org has launched its schema markup validator tool at validator.schema.org, the organization announced this afternoon. The markup validator helps you validate your structured data on your site that is used for general purposes, outside of the Google rich results testing tool. Why the move. Google initially launched its structured data testing tool in 2015 and
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