SEO

Building links isn’t easy and navigating the link-building landscape nowadays is complicated. Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is link building, and

On November 17, 2021, Google began rolling out the November 2021 core update, this came about four and a half months after the July 2021 core update, which was a month or so after the June 2021 core update. So, we had a total of three broad Google core updates in 2021. We asked several data companies

Google’s mobile-first indexing deadline is no longer a deadline and it decided to leave the “timeline open for the last steps of mobile-first indexing,” John Mueller of Google said on the company blog. Previously, Google postponed the deadline from September 2020 to March 2021, and that deadline came and past. No timeline. Now, Google said

Microsoft Bing Page insights is now live in the Bing search results for the search results snippets, the company announced today. You will see a lightbulb icon on the right side of the search results that provides more details about the search result before you click on it. Microsoft said that Page insights “provides a

Google’s Discover feed presents mobile users with a stream of content based on the user’s interests. For publications that have managed to get their content featured in it, the Discover feed can drive substantial traffic — but, unfortunately, “there’s no way to create content that explicitly targets Discover’s interest matching,” John Shehata, VP, global audience

Google’s John Mueller has confirmed that a bug prevented Google from crawling for the AMP cache between November 11, 2021 and November 17, 2021. The bug has since been resolved. Google confirmed. “We saw that crawling for the AMP cache had slowed down for some sites,” a Google spokesperson told Search Engine Land, “This bug

Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience. If you login to your Google Search Console account at google.com/search-console you will see the new design. What it looks like. Here is a screenshot of the new design: Why a new design. Google said this design

Google has updated its logo schema markup guidelines to say it is now required for the logos you submit in the schema looks good on purely white backgrounds. The new guideline. The new guidelines added a new line to the required properties section that reads “make sure the image looks how you intend it to

If you are noticing less traffic to your website’s AMP pages coming from Twitter, turns out there is a reason for that: Twitter has subtly updated its AMP guidelines page on its Developer site to say support for AMP will be phased out by the fourth quarter. How that might affect you. Previously, if a

Yesterday, Google announced the November 2021 core update. While there’s nothing new about these periodic algorithm changes, many SEOs are wondering why Google decided to release it right before one of the busiest shopping periods of the year. The holiday shopping season. The weeks encompassing Black Friday and Cyber Monday already add pressure to businesses

“Gasp! Think of the traffic!”  That’s a pretty accurate account of the more than two dozen conversations we’ve had about Search Engine Land’s support of Google’s Accelerated Mobile Pages in the past few years. At first, it was about the headache in managing the separate codebase AMP requires as well as the havoc AMP wreaks

Google added two new help documents to the Google Search developer area around translated search results and how to enable your ad network to work with Google Translated web pages. Translated Google search results The translated results help document explains how Google may automatically translate the search result snippets from the language it was written

Google is showing local news Tweets in certain queries now. Google on Tuesday released new search features intended to give more visibility to local news content when searchers are looking for information about their communities. The company said it has expanded a feature previously rolled out for COVID searches that adds a carousel of local

Microsoft has published its list of IP addresses that Bingbot, the Microsoft Bing crawler, users when crawling your web site. Fabrice Canel from Microsoft said “to help all webmasters, we also published Bingbot IP ranges.” Bingbot IPs. You can access the current list of Bingbot’s IP addresses over here. It is a JSON file that

Google logo schema now supports ImageObject type, in addition to the URL type, according to updated information on the help document. Google said this provides “new flexibility” to specify an organization logo using these schema markup. What is new. The logo required properties use to just say it accepted the URL property, but now it

For the past several days, 2 million or so of the domains hosted on SiteGround were potentially not being crawled and thus indexed by Google Search. There was some sort of “network issue between AWS Global Accelerator service and Google,” the company said and as of this morning, the issue was resolved. When the issue

The Google November spam update that began rolling out on November 3rd is now fully rolled out. Google has updated us 8 days after it first started to roll out that the rollout is complete. The announcement. Here is the announcement about the update from Google on Twitter: Impact. It is hard to say the

Google has published the full list of IP addresses it uses for crawling and accessing your website under the Googlebot user agents. Google said if you do not want to use reverse DNS other those types of methods for verifying Googlebot, you “can identify Googlebot by IP address by matching the crawler’s IP address to