SEO

Your final chance for industry-wide recognition, awesome social buzz, and a hefty boost to company morale is fast approaching: The 2021 Search Engine Awards entry period closes at the end of this week — Friday, September 3 at 11:59pm PT to be exact! There’s still time for you to submit your application — especially because

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we need to work on our communication.

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the title tag debacle has to improve, right?

The world of AI and Machine Learning has many layers and can be quite complex to learn. Many terms are out there and unless you have a basic understanding of the landscape it can be quite confusing. In this article, expert Eric Enge will introduce the basic concepts and try to demystify it all for

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and a lot can happen in a year.

Google’s recent change in algorithms that choose which titles show up in SERPs has caused quite a stir in the SEO community. You’ve all probably seen the tweets and blogs and help forum replies, so I won’t rehash them all here. But the gist is that a few people could not care less and lots

Google has confirmed that the search engine has changed how it creates titles for the search result listings. Google said “last week, we introduced a new system of generating titles for web pages.” What changed. Previously, Google often used the query the searcher entered into the search box when formulating the title of the search

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. Walking into any new SEO project presents marketing strategists with unique challenges. Different website properties need solutions tailored to their specific issues. And with so many things to

To make searching for videos on YouTube easier, the company announced two new updates on Tuesday to the way its on-site search function operates. Timestamp previews and auto-play snippets added to mobile. “These time-stamped images detail the different topics covered in videos and let you better evaluate the video you’re about to watch. You can

Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long

Beginning early this morning, there have been numerous reports of images not loading in Google’s Top stories carousel (as seen below). The issue seems to affect search results globally and Google has confirmed that it’s a bug. The Top stories carousel, where featured images are not currently loading. Some have also taken screenshots in which

Google’s reporting tool for indexing bugs is now available to all signed-in Search Console users in the U.S., the company announced on Monday. The tool, which was first announced as a pilot program back in April, can be accessed at the bottom of the URL inspection help document and indexing coverage report document. The button

If you’re searching for actionable tactics to drive more paid and organic conversions you can’t afford to miss SMX Convert — happening online tomorrow, August 17, from 11:00am – 5:30pm ET. At just $149, your All Access packs a tremendous amount of value: Grow your knowledge step-by-step with a brand-new two-track program from the Search

Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site. In fact, it doesn’t even guarantee that your content will show up in search results: 90% of content on the web gets no traffic from Google, according to 2020 data from Tim

Google has officially replaced its structured data testing tool with a new navigational landing page to direct you to either Google’s rich results test tool or the Schema.org schema markup validator tool. You can see the new landing page over here. Here is a screenshot: The Schema.org tool. In May 2021, Schema.org published its own

Google updated the article structured data help document to add new author properties to the list of recommended properties you can use in Google Search. The company said it added a new recommended author.url property to the article structured data documentation. What is author.url. The author.url property is a new recommended property you can add

Developing a new organizational structure when merging two or more businesses is a complicated affair, but if your new business is going to rely on its website to drive sales, leads or audience engagement, then defining a website structure that preserves and builds upon the performance of any existing websites that the merging parties own

Bing has introduced “Make Every feature Binary” (MEB), a large-scale sparse model that complements its production Transformer models to improve search relevance, the company announced Wednesday. This new technology, which is now running on 100% of Bing searches in all regions and languages, has resulted in a nearly 2% increase in clickthrough rate for the