SEO

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions.  After Barry Schwartz shared the news on LinkedIn, a lively

Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your site, you’ll have a way

Google has added a new spam policy to its search spam policies today, the new spam policy is named “Policy circumvention.” In short, if you find ways to get around the current spam prevention measures, Google may take action on your content, site, or account. The new policy. Google posted the new policy over here,

Earlier this year, YouTube announced a new fund aimed at helping black creators find dedicated partner support, seed funding invested into the development of their channels, and the opportunity to participate in bespoke training, workshops and networking programs. This week they named the first 30 creators for the 2023 class. Meet the class. One of

Google Business Profiles can be claimed by the owner or business manager in Google Maps or in Google Search. When someone makes a claim for ownership of a Google Business Profile listing and if that business was already claimed by someone, the current owners will get an email asking if they approve or deny the

The last few weeks have been nothing short of dramatic over at Twitter headquarters. But before we get into that, I just want to thank dark-paul gosselaar for our cover image inspiration.  And I would be remiss if I didn’t mention that I sympathize with all of the employees who have been let go, by

Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature. What you

YouTube is testing shopping features and an affiliate program for Shorts, its short-form video product. New shopping features will allow users to purchase products as they scroll through Shorts. The new affiliate program will allow creators to earn commissions when a product they recommended in their Shorts or regular video was purchased. While the affiliate

With thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Ready to help your organization

For the last several hours, Google Ads users have been noticing issues logging in. Google Ads product liaison Ginny Marvin tweeted the following response, stating that the problem was caused by an authentication issue: An issue with Google account authentication is preventing some users from accessing Google services, including Google Ads and Display & Video

Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now.  And you’ve likely seen many blog posts, articles, webinars, podcasts, etc. talking about how first-party data is the path forward for adapting to the cookieless future.  What isn’t being talked about? The role that search

People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, it’s a familiar term to all formidable marketers. Far less is SEO – search engine optimization – actually understood, though.  First, it’s important to understand that, while SEO stands for search engine optimization,

In addition to its most recent shopping features, TikTok has just launched TikTok Shop, where users can now make purchases directly through the app. Availability. TikTok officially began testing in the U.S. this week. It was previously only available in the UK and seven countries in Southeast Asia. Invite only. TikTok is currently inviting select

Advertisers will now have the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans. What is the Reach Planner. The Google Ads Reach Planner makes it easier for advertisers to plan for Conversions, Views, Reach, and

Twitter has announced this week that there are now two different verification checkmarks you can have displayed on your profile. Then in response to one creator commenting that his “official” badge disappeared, Elon Musk announced, “I just killed it.” Twitter product liaison Esther Crawford posted about the new feature, noting the distinction between TwitterBlue subscribers and

Instagram has just rolled out its new in-app post-scheduling tool for creators and businesses. The new tool lets you schedule Reels, Photo, and Carousel posts up to 75 days in advance. How it works. You’ll be able to schedule Reels by: In the creation flow, tap ‘Advanced Settings’ before sharing the post Tap ‘Schedule this

In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an analytical approach to search marketing. My “weapon of choice” for manipulating search data is Excel and one of my favorite features