SEO

Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. So they asked someone familiar

Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders. Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps”

Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced last night that in 48 hours, over one million people had joined the waitlist for the new AI-powered Bing search engine. One million. Yes, that is, one million people in 48 hours have signed up to try the new AI-powered Microsoft Bing search

Microsoft has just announced six new products and features for this month. Let’s dive in. Expansion into 34 additional markets Recently, Microsoft Advertising announced its expansion into 34 additional markets, bringing the total number of markets served to 164 globally. The 34 latest markets now available to all Microsoft Advertising customers include: American Samoa, Anguilla,

Video game platforms have come a long way since the days of Atari. Nowadays, platforms have become more versatile, accessible, and interactive, offering players an ever-increasing range of experiences and options. Whether you’re a player, developer, or advertiser, here are several options of the most popular game platforms to get you started.  This is the

If you see “Discovered – currently not indexed” in Google Search Console, it means Google is aware of the URL, but hasn’t crawled and indexed it yet.  It doesn’t necessarily mean the page will never be processed. As their documentation says, they may come back to it later without any extra effort on your part. 

Image SEO is an intriguing niche because of the immediate impression images make when viewed.  Read on and I will share a comprehensive overview of my image SEO “secret manual.” In this article: The impact of images Images are important because they communicate a wealth of information quickly, just with the initial view.  Logos are

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” Curious about what changed? Read all about it in Moz upgrades controversial ‘domain

Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo.  Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: “openness and innovation.” There was some ironic back

Want your local company to rank higher in Google search results? Claiming and optimizing your Google Business Profile (GBP) is one of the best things you can do to help. Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now,

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue.  SEO as a product largely means the business: Understands it operates in a digital-first world. Makes an effort for its digital properties (website, app, etc.) to be SEO-friendly. This way, when

Paid search marketers are no strangers to artificial intelligence. Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. But there’s a new bot in town (you may have heard of it), and it’s not making the same old “control-for-automation” trade we’re used to. Read on to see how you

Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites.  Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO).  This article will discuss the best practices for internally linking pages on ecommerce websites.

Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race.  Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Buzzea was less than thrilled about being called a link network, saying they “oppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles

Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that sound like featured snippets? It should. Because it was. We know from Google that featured snippets were introduced in January 2014. We don’t know the

SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. If you missed the session,

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves, most advanced search marketers begrudged this direction since more controls provide good marketers more room to