Marketing News

Learn how to make your copy more engaging. August 7, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The digital business world

Data-backed strategies will keep a prospective buyer locked on your listing. August 7, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. When we started producing real-estate videos in 2012, the data showed us that people would happily sit through a 3 to 4-minute real-estate video. The concept of a video tour

August 7, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs are still not tapping into the massive growth opportunity of influencer marketing. They may be cautious to partner with influencers due to perceived costs, or may have no clue on how to put together a creative brief or manage an influencer marketing

Your business doesn’t need millions of followers and weekly viral videos to make money online. August 6, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. It’s a myth that you need weekly viral videos and millions of followers to make money online or succeed in business. To succeed in business, you

Hit the ground running in your business by implementing these strategies. August 5, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Hearing the words “Just Do It” resonates immediately in most people’s minds with Nike. It is one of the most famous brand slogans in all of marketing, known worldwide. Dominating

Drone photos and videos can be a great way to market a property, but it’s not always necessary. August 5, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. When I started my real-estate marketing agency in 2012, the only way to get an aerial view of a property was to hire

August 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Stewards, champions, advocates and builders. These are some of the new archetypes marketers are embodying. We’re doing far more than sales, promotion and brand building. We’re driving innovation, bolstering capabilities and assuming responsibility for company growth. We’ve all been forced to take on the

When your budget is small, the right type of full stack marketer can be your rockstar. August 4, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. As the pandemic hit several industries, the situation has given birth to rethinking performance growth in all the areas — including marketing. While digital marketing teams have many expert

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Do you want to travel when the pandemic is over and see the Olympics inspire you to visit Japan ? The online travel platform Expedia undertook the task of helping Mexicans to rediscover their favorite cities in

August 3, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Public relations is a powerful tool if you’re looking to reach more people with your message, product or  expertise. If you’re looking for volume, then public relations is the fastest way to get your message out to millions of people with

The concept that people copy others’ actions in certain situations is important in leveraging the power of social proof in your marketing. August 3, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Imagine you are in a small town, away on business and are starting to get hungry. You notice there are

Using your image to back your business can be more powerful than any form of traditional advertising. August 2, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Some of the oldest and most iconic brands have survived multiple decades — even centuries — operating as faceless brands. They have always been a brand

The Japanese brand included the Mexican gymnast in three commercial spots that seek to inspire other athletes. August 2, 2021 2 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Alexa Moreno is a Mexican gymnast who finished fourth by tenths in horse jumping

If you think TikTok is just for Gen Z, think again. Here’s how to use the platform to your business’s advantage. August 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. It seems a new social-media app redefines the way people interact online every decade. TikTok is taking over, and while

After the events of 2020, trust has never been more important. August 1, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. When you’re building a challenger brand, trust is vital. No matter your sector, specialism or size, trust is a foundational pillar to growing any business. As of April 2021, American trust

Use these seven tips to build rapport that will get you past the gatekeeper. August 1, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to cold call sales, getting past the gatekeeper is the most important step. You can be the best salesperson in the world, but if

August 1, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The future of email marketing looks promising. By 2024, more than 4.4 billion people will have an email address. What’s more, 61 percent of consumers say email is their preferred channel to be contacted by companies. Despite recognizing its potential, many

These unique and creative ways get the right kind of media exposure. July 31, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. Are you starting a new business or looking to grow an existing company? If so, then it’s helpful to learn how to work with traditional media and online press